Marketing is a factor that you can't ignore if you are running an e-commerce business. To be a successful e-commerce entrepreneur, you have to grab the opportunities to sell your products or generate sales. Email marketing is one of the marketing channels that help to generate sales immediately. For this, you only have to comprehend the best email marketing tools available in marketing.
In this blog, we suggest and give an overview of the best email marketing apps for Shopify that we are also using to help our Shopify clients. These email marketing Shopify apps abruptly increase the sales on our clients' websites.
What is Email Marketing?
Email marketing is an effective marketing channel to promote business through the power of the internet. Email marketing works as direct marketing as well as digital marketing. Whether you are running a product or service-based business, email marketing opens a channel to connect directly to your customers.
You can embed the promotional texts, graphics, URLs, CTA buttons, and other elements that increase conversion rate and ROI. It is a more conventional and effective way of marketing for any business.
Email marketing stats you should know
Before you start to invest your time and money in email marketing. Here are the stats that you should know. It helps you to make an effective strategy and plan more according to your business goals.
In 2022, the number of email users will become 4.3 billion worldwide, according to Statista. It is estimated that the number of email users will reach 4.6 billion in 2025.
According to DMA (2019), for every $1 you spend on email marketing you can expect an average return of $42.
According to Content Marketing Institute (2020), nearly 9 of 10 marketers are using email marketing for organic content distribution.
81% of SMBs rely on email marketing as their primary customer acquisition channel according to Emarsys 2018.
Sending three abandoned cart emails results in 69% more orders than a single email according to Omnisend,2018.
After you know all the statistics about email marketing. Now you get a clear idea of how email marketing can support your all marketing efforts.
Best email marketing apps for Shopify
Now, let’s come to the main discussion about the best email marketing apps for Shopify that definitely increase your sale, conversion, are easy to use, easy to analyze, and easy to track. Here are the best 5 email marketing tools of Shopify:
- Klaviyo
- Omnisend
- Seguno
- Privy
- Constant Contact Marketing
1. Klaviyo -
Klaviyo is an email marketing and SMS app for Shopify business owners. You can automate Email and SMS marketing by using Klaviyo. It is used by over 265,000 stores around the world.
Rating and Reviews:
Klaviyo has a 4.2 overall rating and 1471 reviews on Shopify
Features:
- Pre-built integration for over 100 tools, social media apps, and other
- Free and flexible account option
- Free pre-built forms, and templates
- Dynamic form options
- Data personalization and specific targeting option
- Sync with Facebook and Instagram for social advertisement
- Large community support and guidance
Pricing:
- Free: Free emails for up to 250 contacts and 50 SMS contacts
- Email: $20/month emails for up to 500 contacts, upgrade option available
- SMS: $5/month SMSs for up to 150 contacts, can be upgraded later
2. Omnisend -
Omnisend is one of the most popular email marketing apps for Shopify business owners. It is used by 70,000+ eCommerce merchants. It helps to drive sales via email marketing, SMSs, Pop Up, and abandoned carts.
Rating and Reviews:
Omnisend has a 4.7 overall rating and 4070 reviews on Shopify
Features:
- Cart and product abandoned email automation tool
- Create intuitive email designs
- Push notification and SMS automation
- Detailed performance reports and customer lifecycle breakdowns
- 24/7 support and chat support
- Integrate with 100s of tools
- Sales dashboard and live view of the store visitors
Pricing:
- Free: Free 500 emails/month and up to 60 international SMSs for 250 contacts
- Standard: 6000emails/month and up to 60 international SMSs for 500 contacts
- Pro: Unlimited emails and international SMS/MMS for 500 contacts
3. Seguno -
Seguno is the top-rated email marketing tool of Shopify. It is used by 50,000+ Shopify business owners. It allows you to create, manage, and track email marketing campaigns in the easiest way.
Rating and Reviews:
Seguno has a 4.8 overall rating and 799 reviews on Shopify
Features:
- Built-in email templates for launch BFCM or vacation campaign in minutes
- Instagram image integration feed
- Sync Facebook leads in real-time
- Specially build for Shopify
- Manage multiple emails with Multi Email Automation feature
- Library of hundreds of email templates
- Integration with Shopify marketing reports
Pricing:
- Free: Free for 250 subscribers with unlimited sending
- Premium: $10/month for 251-1000 subscribers with unlimited sending
4. Privy -
Privy is the best email marketing app with the highest reviews on Shopify. It is used by thousands of Shopify entrepreneurs. It is best suited for both small and large sizes of businesses.
Rating and Reviews:
Privy has a 4.6 overall rating and 24726 reviews on Shopify
Features:
- Support custom storefronts
- Free shipping bar for Shopify store
- Cross-sell popups to increase salses
- Spin to win feature to grow email list faster
- Abandoned cart email to recover lost sales
- Customer Winback email to retain old customers
- Welcome emails to attract customers at first sight
Pricing:
- Free: Free for up to 100 email contacts
- Stater Plan: $15/month for up to 250 email contacts with unlimited sending
- Growth Plan: $45/month for up to 3,000 emails and 500 SMSs contacts
- Conversion Only: $70/month for up to 50,000 contacts unlimited mail sending
5. Constant Contact Marketing
Constant Contact Marketing is a powerful email marketing app and it is simplest to use. Install apps in a few clicks and it comes with deep data integration. Build email marketing campaigns with segmented data.
Rating and Reviews:
Constant Contact Marketing has a 4.3 overall rating and 58 reviews on Shopify
Features:
- Hundreds of email template designs with editor
- In-built landing pages and sign up forms templates
- Easy integration with Shopify app
- Manage and track your email marketing campaign
- In-depth reporting to track campaigns deeply
- Social media and mobile app integration
- Complete marketing automation and event marketing
Pricing:
- 30 days free trial
- Starting at $5/month
- Another plan is $45
Conclusion:
These are the best email marketing tools out there to boost sales and conversion of Shopify businesses. Every email marketing app is unique with some unique features. So, you just have to choose what is best for your marketing campaign.
You can also choose the app according to your marketing budget. All apps are best if you have enough knowledge then it's good otherwise you can hire a Shopify expert for EcomHeroes.