The main purpose of a landing page is to increase conversion. You can't just put up a website and expect people to find you. Instead, you need to actively attract visitors by offering them something they want or need from your store.

In this article we'll discuss how to make a landing page for Shopify store which will help you convert more visitors into buyers and increase sales for your business!

How to Create A Landing Page for Your Shopify Store?

Creating a landing page on your Shopify store is a great way to promote a specific product, collection, or offer. You can create a new page by following these steps:

1. Log in to your Shopify admin and go to the "Pages" section of your store.
2. Click the "Add page" button to create a new page.
3. Give your page a title, such as "New Product Launch" or "Summer Sale."
4. In the content editor, you can add text, images, and other media to your page. You can also use Shopify's built-in page builder to create a more customized layout.
5. Once you're done creating your page, click the "Save" button to publish it to your store.
6. You can now use the Navigation and link it to your new landing page.

You can also use some apps in the Shopify app store that can help you create landing pages with more design and customizing options. For example, you could use "PageFly", "GemPages", "Shogun" and so on, they have landing page templates that you can customize and use on your store. These apps usually offer drag-and-drop page builders, custom design elements, and other features that make it easy to create a landing page that looks professional and matches your brand.

Best Shopify Landing Page Builder Apps

There are a number of Shopify apps available that can help you create landing pages for your ecommerce website. Here are a few that are highly rated by users:

PageFly

PageFly allows users to create custom pages and templates for their Shopify stores. It is a drag-and-drop page builder that allows users to easily create and design pages such as home pages, product pages, and landing pages. Some of the features of PageFly include:

• A wide range of pre-designed templates and elements to choose from
• An intuitive drag-and-drop interface for easy editing and design
• Support for custom CSS and JavaScript
• Integrations with other apps and services, such as MailChimp, Google Analytics, and more
• The ability to publish pages to Facebook, Instagram and other platforms

PageFly is designed to be user-friendly, even for those without any coding experience. It aims to help store owners to create professional-looking pages for their stores quickly and easily, boosting the sales and revenue. It is a paid app, but you can test the app with 14 days free trial.

Shogun

Shogun is a popular visual page builder app for Shopify that allows users to create custom pages and layouts for their online store without needing to write any code. The app is designed to be easy to use, even for people with little to no experience with web development. With Shogun, you can create custom pages such as homepage, landing pages, product pages, and more, using a drag-and-drop interface.

Shogun provides a wide range of pre-designed elements (such as text blocks, images, videos, buttons, and more) that you can use to create your custom pages. You can also customize the elements with your own content, images, and styles. The app also includes a range of templates and themes that you can use as a starting point for your custom pages.

One of the key benefits of using Shogun is that it allows you to easily make changes to your online store without needing to rely on a web developer. This can save you a lot of time and money, especially if you're a small business owner or entrepreneur.

There is also a Shogun Page builder app for other e-commerce platforms like BigCommerce, Magento, etc.

GemPages

GemPages is a Shopify app that allows you to create custom pages, such as landing pages, product pages, and collection pages, for your Shopify store. The app offers a wide range of templates and design elements that you can use to create professional-looking pages quickly and easily, without the need for any coding or design skills. Some of the features offered by the app include drag-and-drop page building, a wide range of customizable templates, and the ability to add elements such as text, images, videos, and forms to your pages.

Additionally,  GemPages offers A/B testing, which allows you to test different versions of your pages to see which one performs better. With this information, you can make data-driven decisions to optimize your pages for better conversion rates and improved customer engagement.

You can also use GemPages as a tool to build a mobile-friendly website that is responsive and can adjust to all screen sizes automatically.

Zipify pages

Zipify Pages is a website builder and editor that is designed to help businesses create landing pages, sales pages, and other types of web pages quickly and easily. It is a Shopify app that is designed to work seamlessly with the Shopify platform, allowing users to create custom pages and integrate them with their Shopify stores.

• A drag-and-drop page builder that makes it easy to design custom pages
• A wide variety of pre-designed templates that users can customize to fit their needs
• The ability to integrate pages with other Shopify apps and tools
• A built-in editor that allows users to add and edit text, images, and other elements on their pages
• The ability to A/B test different versions of a page to see which one performs best
• A wide variety of design elements such as forms, videos, countdown timers and more to enhance the pages
• Built-in analytics to track the performance of each page

EComposer

EComposer is a powerful landing page builder that can help you create custom pages without needing any coding experience. They have a drag and drop editor, a wide range of templates and elements, and built-in conversion optimization tools to help boost your sales.

Keep in mind that you should always test and track your landing pages, and select the one that suit your business needs best.

How do you make a launch landing page on Shopify?

Creating a landing page on Shopify is a straightforward process. Here are the basic steps you can follow to create a launch landing page for your store:

1. Log in to your Shopify admin panel and navigate to the "Pages" section.
2. Click on the "Add page" button to create a new page.
3. Give your page a title and select the "Show page on navigation menu" option to make it easily accessible to your customers.
4. On the right-hand side of the page, you'll see the "Page template" section. You can choose from a variety of templates to use as a starting point for your landing page.
5. To create a custom landing page, you can use the "page.custom" template. This template allows you to add your own HTML, CSS, and JavaScript to the page, giving you full control over its design and functionality.
6. You can also add sections to your landing page by clicking on the "Add section" button, and use the Shopify editor to customize the content.
7. Once you've designed your landing page, you can use the "Preview" button to see how it looks on both desktop and mobile devices, then use the "Save" button to make it live on your site.
8. It's a good practice to use a countdown timer, testimonials, and email opt-in to make a page more engaging and encouraging to take an action.
9. To increase traffic and conversion, You can also make use of the SEO optimization techniques and the use of paid advertising to promote the landing page to your target audience.