If you’re looking for the best Shopify Plus website examples, this guide showcases 25 top-performing stores across multiple industries, highlighting UX, conversion strategies, SEO, and AI search optimization.
Why Shopify Plus Is the Platform of Choice
Shopify Plus is an enterprise-ready commerce platform built for:
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High-traffic and flash sales
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Global storefronts & multi-currency support
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Fully customizable UX (headless, custom themes)
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AI-friendly structured data
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Advanced security and automation
Luxury & Lifestyle
1. Magda Butrym
Key Features: Headless architecture, mobile-first UX, rich content integration, fast performance.
Metrics: 40% increase in online sales, 25% boost in mobile conversions.
Unique Elements: High-quality photo/video content, influencer collaborations, custom landing pages.
2. Steve Madden
Key Features: Strong taxonomy, visual navigation, lifestyle imagery, thematic menus.
Metrics: 30% increase in online sales, 15% reduction in bounce rate.
Unique Elements: Social media integration, high-quality imagery, mega menus.
3. J.Lindeberg
Key Features: Mobile optimization, dynamic content, personalized shopping.
Metrics: 25% increase in mobile conversions, 40% boost in online sales.
Unique Elements: Influencer collaborations, custom landing pages.
4. Boll & Branch
Key Features: Subscription model, detailed PDPs, fabric guides.
Metrics: 45% increase in subscription uptake, 20% reduction in cart abandonment.
Unique Elements: Impact reports, personalized product recommendations.
5. Ruggable
Key Features: Interactive product customizer, mobile-first PDPs, subscription service.
Metrics: 35% increase in online sales, 50% boost in repeat customers.
Unique Elements: Robust reviews, high-quality visuals, interactive rug builder.
Beauty, Wellness & Nutrition
6. Kylie Cosmetics
Key Features: Limited edition drops, influencer integrations, high-speed checkout.
Metrics: 300% increase in site traffic during launches, 50% increase in conversion rates.
Unique Elements: Countdown timers, influencer reviews, high-quality video content.
7. Glossier
Key Features: Minimalist, ultra-fast storefront, optimized PDPs.
Metrics: High performance scores, fast load times.
Unique Elements: Distraction-free UI, clean mobile experience.
8. Alo Yoga
Key Features: Seamless mobile experience, community content, subscription service.
Metrics: 50% increase in mobile sales, 25% boost in subscriptions.
Unique Elements: Interactive product pages, virtual yoga classes, community engagement.
9. Huel
Key Features: Subscription model, quiz-based product recommendations, social proof.
Metrics: Streamlined onboarding, faster staff management, increased subscription adoption.
Unique Elements: Guided product quiz, self-serve subscription UX.
Complex, Enterprise & Media-Led Brands
10. Red Bull
Key Features: Rich media, fast navigation, detailed product storytelling.
Metrics: 40% increase in online merchandise sales, 15% reduction in cart abandonment.
Unique Elements: Integrated media content, innovative product showcases.
11. Liquid Death
Key Features: Subscription model, Shopify Markets integration, high-performance PDPs.
Metrics: Explosive YoY DTC growth.
Unique Elements: Cinematic video, humor-driven branding, full media-led UX.
12. Gymshark
Key Features: Headless commerce, AR/VR try-on, influencer integration.
Metrics: 200% increase in conversion rates, 50% annual revenue growth.
Unique Elements: Immersive media, influencer collaborations, custom checkout.
13. Allbirds
Key Features: Mobile-first PDPs, subscription model, sustainable product info.
Metrics: 30% reduction in cart abandonment, 60% boost in mobile sales.
Unique Elements: Interactive product pages, sustainability scorecards, guided selling.
14. Fashion Nova
Key Features: Real-time inventory, social commerce, fast shipping.
Metrics: 40% increase in social-driven sales, 20% reduction in returns.
Unique Elements: UGC galleries, influencer collaborations, personalized size recommendations.
15. Blenders Eyewear
Key Features: Interactive design tool, creator commerce.
Metrics: 35% increase in social-driven sales, 20% boost in conversions.
Unique Elements: Customizable eyewear, UGC content, high-quality visuals.
16. Bombas
Key Features: Buy-one-give-one model, subscription service.
Metrics: 50% increase in subscription uptake, 50M+ pairs donated.
Unique Elements: Impact trackers, detailed product instructions.
17. Skinnydip London
Key Features: Limited edition drops, mobile-first UX, AR previews.
Metrics: 40% boost in mobile conversions, 30% increase in average order value.
Unique Elements: Custom illustrations, influencer campaigns, AR product previews.
18. Outdoor Voices
Key Features: Community-first UX, interactive size guides, seamless checkout.
Metrics: 30% increase in repeat purchases, 20% boost in conversion rates.
Unique Elements: Community events, UGC content, lifestyle imagery.
19. Everlane
Key Features: Minimalist UX, AI-powered search (Neuralsearch).
Metrics: 8% improvement in CTR, increased conversion.
Unique Elements: Innovative search, clean UI, high-quality visuals.
Technology, SaaS & Headless Commerce
20. Tesla Shop
Key Features: Headless architecture, ultra-fast performance, clean UX.
21. Beats by Dre
Key Features: Minimalist UX, trust signals, AI-search-friendly structure.
22. Logitech G
Key Features: Advanced filtering, international SEO, fast performance.
B2B & Wholesale Shopify Plus Stores
23. Staples Canada B2B
Key Features: Role-based pricing, bulk ordering UX, secure checkout flows.
24. Death Wish Coffee Wholesale
Key Features: Dual storefront strategy, strong brand authority, SEO-driven category pages.
Media, Entertainment & Creator-Led Brands
25. MrBeast Store
Key Features: Drop-based urgency, simplified UX, extreme traffic handling.
How These Shopify Plus Stores Are Optimized for AI Search
Top Shopify Plus stores implement AI search readiness by:
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Semantic heading structures (H1–H3)
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Product, FAQ, and Organization schema
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Natural-language content answering buyer intent
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Logically structured collections
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Fast Core Web Vitals and mobile optimization
Final Thoughts
These 25 Shopify Plus website examples show how UX, SEO, AI search, and performance combine to drive conversions and growth. Use them as benchmarks to build high-performing, scalable, and AI-ready Shopify Plus stores in 2026.
Disclaimer:
All trademarks, logos, brand names, and website visuals mentioned in this article belong to their respective owners. They are used for informational and illustrative purposes only.