Starting an e-commerce business is relatively easy with platforms like Shopify, but scaling it consistently can be challenging. You need the best ecommerce marketing strategies to compete in the highly competitive ecommerce industry.
Statistics reveal that 90% of e-commerce businesses fail within the first three months, primarily because people lack strategies to grow their ventures after launching.
In this blog, we will share 10 best ecommerce marketing strategies to help you grow your Shopify ecommerce business rapidly, regardless of whether you sell physical products, services, or digital goods.
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1. Focus on Engaging Video Content
Video marketing is essential in today’s digital landscape. Some online studies 91% of companies use videos in their marketing. However, simply creating videos isn’t enough—you need well-structured, engaging content. Here’s how to optimize your video strategy:
- Try to grab attention in the first 3 seconds of your video with a compelling hook.
- Use attractive thumbnails to encourage users to open videos, and use trending background music to increase the possibility of going viral.
- Include clear Calls to Action (CTA), guide viewers on where and how to purchase your products or services.
Types of Videos You Can Create:
- UGC Videos and Customer Testimonials: Share user-generated content on your social media; don’t share without customers’ concern. Showcase customers unboxing products and sharing positive feedback to build trust.
- Behind the Scenes Content: You can share videos that highlight real conversations with customers, showcase manufacturing processes, and show team packaging orders. These kinds of videos create authenticity and customer trust.
- Trending Reels: Leverage viral trends to gain visibility, create videos that target your audience, and showcase your products by manipulating viral content.
2. Use the Right Tools for Video Creation
Creating videos doesn’t have to be complicated, and you don’t have to spend so much of your time on it. You need the right and easy-to-use tools such as Canva, InVideo, or Biteable, which enable you to effortlessly create and edit professional-quality videos by simply uploading your content and selecting templates. If you’re camera-shy or short on time, tools like Dubverse can generate realistic voiceovers from text, making video creation hassle-free.
3. Prioritize Branding and Packaging
The third key strategy in our list is brand perception. It plays a massive role in customer retention. Well-designed packaging conveys luxury and professionalism, encouraging repeat purchases and helping you to build your brand. Your branding should consistently reflect quality, from visuals to messaging.
4. Increase Repeat Purchases
For long-term business success, it is important to build relations with customers. For your e-commerce business, sustainable growth reduces customer acquisition costs by driving repeat purchases. You can use the following strategies:
- Retargeting campaigns for existing customers and potential leads.
- You can send customized WhatsApp messages, SMS, emails, or push notifications containing offers or reminders.
- Use the best CRM tools for customer relationship management.
For example, remind customers about abandoned carts with an urgency-driven message like, “This product is going to be out of stock—complete your checkout now!” You could also send customers emails and messages about new offers, sales, and product launches.
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5. Leverage WhatsApp Marketing
WhatsApp has become a powerful tool for direct communication with customers. We recommend verifying your WhatsApp account, after which you can create a channel to engage with your customers. You can also use it to:
- Share order updates.
- Run targeted campaigns for promotions.
- Send personalized messages with discount codes or special offers.
6. Adopt Trend-Based Marketing
When you run a business, it is important to keep yourself up to date about marketing trends in your niche. For example, if there’s a viral topic or trend in your niche, create relatable content that connects your product to the trend. This boosts engagement and increases visibility.
7. Automate Your Marketing Efforts
It is difficult to manage and run an ecommerce store manually. Select an ecommerce platform that streamlines all aspects of running an online store, including product listing, inventory management, marketing, order processing, and customer handling. The world’s number one ecommerce platform, like Shopify, has built-in features or third-party apps to simplify retargeting and abandoned cart follow-ups. For example:
- Automatically notify customers who added products to their carts but didn’t complete checkout.
- Send personalized offers via multiple channels.
8. Build Trust Through Reviews and Ratings
Encourage your customers to leave honest reviews about their experience with your product. Positive reviews and ratings significantly impact purchasing decisions by establishing trust and credibility.
When you have a store on Shopify, you can use the Loox app to encourage customers to leave reviews and ratings. With the Loox app, you can easily add reviews and testimonials without slowing down your website.
9. Focus on Exceptional Customer Service
The customer is the king for a business. So satisfied customers are more likely to recommend your business. Be responsive, resolve issues promptly, and ensure a seamless post-purchase experience to build long-term relationships.
You can use the customer relationship management (CRM) apps to manage and handle customer’ queries.
Also read: Best CRM for Shopify Top 5 Picks for 2024
10. Monitor Performance and Adapt
Regularly analyze your business metrics to understand what works and what doesn’t. Use insights from analytics tools to refine your strategies, whether it's optimizing ad campaigns or tweaking product offerings.
By implementing these strategies, you can ensure that your e-commerce business thrives in a competitive landscape.
Start applying these tips today, and watch your business transform!