Read this complete guide to add reviews on your Shopify store. This is a guide by our expert Shopify designers and developers who have worked in the e-commerce industry for over 5 years to help Shopify business owners like you.
How important are reviews for eCommerce websites?
Reviews are the key to the success of an e-commerce website. Adding reviews and proof to your Shopify website will build customer trust, boost conversion rate, and maximize business profit.
These words look more real when you see the statistics published by big companies and research organizations online. Let’s check out a few statistics:
Why Should you add Reviews on an Ecommerce website?
Trustpilot says 62% of consumers who say they will not buy products from a store have censored online reviews.
According to BrightLocal, 49% of buyers say they trust as much as personal recommendations.
According to Bizrate Insights, 54.7% of consumers read at least 4 reviews before making a purchase.
According to Bazaarvoice, product pages with customer reviews have a 3.5 times more conversion rate than those without reviews.
Benefits of adding a review to the website
Now see the benefits of adding customer reviews to your Shopify website.
Increased trust
Reviews give prospective buyers honest feedback from previous users who have bought and utilized the product, which helps increase trust.
Improved SEO
By offering relevant and high-quality information for search engines to crawl and index, reviews on your website can help your website's search engine optimization (SEO).
Better customer decision-making
Reviews give shoppers the knowledge they need to make knowledgeable purchases. By emphasizing the benefits and drawbacks of products, they also assist consumers in making decisions.
Increased conversion rates
Studies by different online sources suggest that goods with good ratings and reviews sell more frequently. By displaying customer feedback, you improve conversion rates and boost revenue.
Better customer experience
Giving customers a simple and convenient opportunity to post evaluations can enhance their overall shopping experience. Increased consumer loyalty and repeat business may result from this.
Step by Step Guide to Add Reviews on Shopify
Here is a step-by-step guide to add reviews on a Shopify website:
Step 1
Log in to your Shopify admin and navigate the "Themes" section.
Step 2
Select the theme you want to add reviews too, and then click "Actions" and choose "Edit code".
Step 3
In the Templates directory, select the product.liquid file. This is where the product information and description are displayed on the product page.
Step 4
Find the section where you want to add the reviews and insert the following code:
{% for review in product.metafields.reviews %}
<div class="review">
<p>{{ review.content }}</p>
<p>{{ review.author }}</p>
</div>
{% endfor %}
Step 5
In the same product.liquid file, add a form for customers to submit their reviews. You can insert the following code where you want the form to appear:
<form action="/cart/add" method="post">
<input type="hidden" name="id" value="{{ product.id }}">
<input type="hidden" name="quantity" value="1">
<label for="review">Leave a Review:</label>
<textarea name="review" id="review"></textarea>
<input type="submit" value="Submit">
</form>
Step 6
In the Snippets directory, create a new snippet named review-form.liquid and paste the code from step 5.
Step 7
Replace the form code in the product.liquid file with the following code to include the review form snippet:
{% include 'review-form' %}
Step 8
In the Assets directory, create a new file named review.js. This file will add the customer's review to the product meta fields. Add the following code to the file:
$(document).ready(function() {
$('form').submit(function(e) {
e.preventDefault();
var productId = {{ product.id }};
var review = $('textarea[name="review"]').val();
$.ajax({
type: 'POST',
url: '/admin/metafields.json',
data: {
"metafield": {
"namespace": "reviews",
"key": productId,
"value": review,
"value_type": "string"
}
},
success: function(data) {
alert("Review added successfully!");
},
error: function(XMLHttpRequest, textStatus, errorThrown) {
alert("Error: Review not added");
}
});
});
});
Save the changes to your files and test the review feature on your product page. If everything works as expected, you can make additional styling or customization changes to the review form and display it as needed.
Conclusion:
If you want to increase conversion rate and build trust among your customers than adding a reviews are the best way. After reading the complete post you will be able to add product reviews to your Shopify website, but still facing some difficulties you can contact our Shopify website designs and developers for help. We are leading Shopify website design and development company in past 5 years.