Emails are still the most effective way to promote your Shopify ecommerce products or services and generate sales. As published on Convertcart, email marketing generates an average of $40 for every $1 spent, which means email marketing has an ROI of 3900%.
Retail businesses have an average email engagement rate of 33.1% (Smart Insights). So if you choose the right email marketing apps and plan and design highly engaging campaigns, then it can skyrocket your sales in 2025.
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Top Email Marketing Apps for Your Shopify Store in 2025
Here is the list of the top 5 email marketing apps for Shopify store to boost our sales in 2025.
- Yotpo Email Marketing & SMS
- Omnisend Email Marketing & SMS
- Klaviyo: Email Marketing & SMS
- Shopify Email
- Seguno Email Marketing
Why Email Marketing is Crucial for Shopify Stores in 2025
1. Increasing ROI with Personalized Campaigns
In 2025, the way of sending email to customers has changed; now you need to send personalized emails. Email marketing allows Shopify store owners like you to send personalized messages based on visitors or customers behavior, purchase history, and preferences. This results in higher open rates, better click-throughs, and significantly improved ROI.
2. Automation for Better Efficiency and Engagement
All the email marketing tools are now able to send emails, cart abandonment emails, product recommendations, and follow-ups automatically. Which not only saves your time but also timely communicates with your audience, keeps them engaged, and drives sales.
3. Enhanced Customer Retention and Upselling
Emails are the best way to cater to your existing customers by consistently sending promotions about new product launches, special offers, discounts, and upselling. This technique helps to build relationships with customers and increase customer lifetime value.
Key Features to Look for in a Shopify Email Marketing App
To add the best Shopify email marketing app to your Shopify store that really skyrockets your Shopify sales, then you should look for the following key features in your email marketing app.
1. Seamless Shopify Integration
The email marketing app should sync perfectly with your store, pulling customer data, order history, and product information in real time to create effective campaigns with minimal setup.
2. Pre-Built Automation Workflows
Check if the app is offering ready-to-use workflows for abandoned cart recovery, welcome series, win-back campaigns, and post-purchase follow-ups to improve customer care because most of the e-commerce businesses fail to build good relationships with their audience.
3. List Segmentation and Personalized Targeting
Choose the email marketing app that has the feature to segment your audience by behavior, purchase frequency, location, or engagement level. This feature helps you in personalized targeting.
4. A/B Testing and Performance Analytics
Choose an app that allows you to test subject lines, email designs, and CTAs while offering in-depth analytics to optimize your strategies.
5. Drag-and-Drop Email Editor
To create interactive and stunning emails, you need a user-friendly editor, with which you can create beautiful emails without technical skills and knowledge.
6. Customer Journey Mapping
Check apps have visual tools that map out your customer’s journey and allow you to plan campaigns more strategically and deliver the right message at the right time.
Without taking so much time, let’s discover in detail the top email marketing apps for your Shopify store to boost sales and generate revenue in 2025.
5 Best Email Marketing Apps for Shopify Stores in 2025
#1 Yotpo Email Marketing & SMS
Yopto is the most trusted and used email marketing app by Shopify store owners. This app has more than 8,400 reviews with a 4.9-star rating.
Yopto has 4 different pricing plans as below:
- Free - Free to install with 1000 free emails per month, campaigns, and automation.
- Starter - This is a $19 per month plan, all free plan features plus advanced targeting and A/B testing.
- Pro - $59 per month, starter plan features plus $59 signup bonus, custom short URL, click to buy, QR opt-in, and priority support.
- Premium - $199 per month, pro plan features plus a $199 sign-up bonus, dedicated CMS, onboarding specialist, automated two-way SMS conversions, and AI segments.
#2 Omnisend Email Marketing & SMS
Omnisend is another email marketing app with which you can create and run effective marketing campaigns. This app has amazing email and list-building tools. The app has more than 6100 reviews and a 4.7-star rating on the Shopify App Store.
Pricing Plan and Features
- Free - Free to install, reach up to 250 contacts, 500 emails per month, up to 60 global SMS, email templates, popups & signup forms, pre-built workflow, and automation.
- Standard - $16 per month, everything is free, plus reach up to 500 contacts, 6000 emails per month, and 1000 published reviews.
- Pro - $59 per month, reach up to 2500 contacts, everything in standard plus unlimited emails, free global SMS, and unlimited published reviews.
#3 Klaviyo: Email Marketing and SMS
Klaviyo is an email marketing Shopify app with real-time segmentation based on customer data so you can personalize the marketing campaigns. This app has more than 3,400 reviews with a 4.6-star rating.
Pricing Plan and Features
- Free - Free to install, free emails forever up to 250 contacts, SMS or MMS free up to 150 credits, sync with Shopify data, SMS & email templates, forms, segmentation, push notifications, A/B testing, and more.
- SMS - $15 per month, everything in the free plan plus up to 1250 SMS/MMS credits, automated two-way conversation, transactional SMS, branded SMS links, smart opt-in multi-channel list growth, SMS AI campaign creation, and more.
- Email - $20 per month, everything in the free plan plus 251-500 contacts, personalized product recommendations, 160+ campaign templates, predictive analysis, reputation repair AI, and more.
#4 Shopify Email
Shopify Email is a free email marketing Shopify app developed by Shopify itself. If you want to try and test email marketing for your store, then this is the best app for you.
Shopify Email Pricing and Features
- Free - This app is free, with the first 10,000 emails each month being free. After that, you will charge $1/1000 in emails per month.
#5 Seguno Email Marketing
Seguno is another email marketing app that is easy to integrate with your Shopify store and comes with a built-in Canva option. This app has more than 1250 reviews with a 4.8-star rating.
Seguno Pricing and Features
- Free - Free to install and free for up to 250 subscribers. Unlimited sending, 200+ customizable templates, unique discount codes, design with Canva, and more.
- Standard - $35 per month for 2500 subscribers, and the price increases with every 2500 subscribers. Everything is free, plus enhanced reporting, back-in-stock alerts, browse and cart abandonments, and more.