If you are struggling to generate sales with your Shopify store then here are the 14 possible reasons you should deal with. Without taking your much time let’s discuss the possible reasons behind not generating sales from your Shopify store. In this blog post we discuss how you can find and fix them.
Reasons Behind You Are Not Generating Sales from Shopify Store
After working for years with hundreds of Shopify store owners we find out the most common mistakes that every Shopify merchant made that affect sales.
#1 Lack of Social Proof
The first reason you are not making sales is you don’t have social proof of people purchasing your products. Without social proof, such as customer reviews or testimonials, it's challenging to build trust and convince potential buyers.
If we talk about the stats of having social proof in your store are:
- According to Wisernotify, customer reviews increase the ecommerce conversion rate by 67 percent.
- Products with 50+ reviews have a 4.6% higher conversion rate. (BigCommerce)
- According to TNIT, 75% of customers look for reviews and testimonials before buying.
Social proof acts as validation for your products or services, so if you still don’t have social proof on your Shopify store, then we suggest you add it now, and if you need a Shopify expert to customize your store, then contact us.
Contact Us to Make Small Changes to Your Shopify Store
#2 Quality of Traffic
Your Shopify store has good traffic but is still not making sales because the traffic you are getting is not the potential buyers that you targeted. Ensure that the traffic coming to your store is relevant and of good quality.
According to Kinsta, average ecommerce website conversion rates are between 3% and 4%, so if you are not getting that much conversion, then you are not targeting the right audience.
To drive quality traffic to your Shopify store, hire an ecommerce marketing agency that can help you boost sales through effective marketing strategies, including paid promotions, SEO, email marketing, performance marketing, and influencer marketing.
If you don’t have the budget to hire an agency, we suggest you use tools like Google Trends and Google Keyword Planner for keyword research and Shopify's free marketing apps.
#3 Running Promotions
Running promotions campaigns is essential for ecommerce businesses to generate sales and boost conversion rates. Consider running promotions or offering incentives like free shipping to attract customers. Promotions are the best strategy to create a sense of urgency and encourage sales.
#4 Competitor Analysis
Competitor analysis is an effective strategy to generate quality traffic and sales with your newly launched ecommerce website by applying competitors' strategies to your store. It saves you time when making result-driven strategies. In the process, you analyze traffic, conversion rates, and strategies and provide valuable insights into market demand and consumer behavior.
You can use the different analysis tools for various types of competitor analysis as follows.
SEO and Search Analysis:
- SEMrush
- Ahrefs
- SpyFu
Content and Social Media Analysis:
- BuzzSumo
- Owletter
#5 Ad Campaign Optimization
Spending money on running ads without optimization will not generate sales and profit for your Shopify store. You need to optimize your ad campaign based on data and insights to reach the right people and achieve your marketing goals.
You may set up paid ads for your store, but you need the experience to analyze data and improve your strategy to increase sales while lowering the customer acquisition cost. If you don’t have experience optimizing your ads, then you definitely need an ads expert who understands the difference between PPE (Page Post Engagement) campaigns and targeted ads. Targeted ads can attract high-quality traffic from potential buyers, increasing the chances of sales.
#6 Ad Fatigue
Ad fatigue, also called banner blindness, can be a big reason your Shopify store is not generating sales. Be aware of ad fatigue, where consumers may ignore or become disinterested in repetitive ads. This will reduce the effectiveness of your ad campaigns. Create personalized and engaging ad content to stand out and maintain consumer interest.
How do you diagnose ad fatigue in your store?
Here are a few points to check to diagnose ad fatigue.
- A drop in CTR over time.
- Increasing ad frequency (impressions per user).
- Negative user comments or ad blocking.
#7 Conversion Rate Optimization
If you are getting traffic but not sales, you need to optimize your Shopify store's conversion rate. You should monitor your store's conversion rate and identify factors that may contribute to low conversions, such as unclear product information, complicated checkout processes, or lack of trust signals.
You can hire conversion rate optimization experts for optimize store your store.
#8 Customer Experience
Another reason your store is not generating sales is a bad customer experience. Enhance the overall customer experience of your Shopify store by using a user-friendly layout, high-quality images, clear product descriptions, and easy navigation.
To improve the customer experience of your Shopify store, you can hire a Shopify website design agency to redesign it and make it user-friendly.
Contact Us for Shopify Store Redesign
#9 Currency Conversion
If you are targeting international customers, use the currency converter for your Shopify store. The currency converter personalizes the shopping journey, lowers cart abandonment rates, enhances user experience, and fosters trust with your global audience.
#10 AB Testing
Experiment with different offers, pricing strategies, product presentations, and ads through AB testing. AB testing helps identify what resonates best with your target audience, improves conversion rates, and lowers the bounce rate.
#11 Quality of Information
Ensure that the information provided on your Shopify store is accurate, informative, and relevant to potential buyers' needs. Highlight product benefits and features that address customer pain points.
Along with the above information, provide the correct information about the following.
Product Information:
- Write the proper product features, materials, dimensions, and functionalities. If provided, add any warranties or guarantees.
- Use clear and concise language that is easy for customers to understand, and avoid technical jargon unless necessary.
- If you target a global audience, consider offering product information in multiple languages.
Content & Images:
Use high-quality images, videos, 360-degree pics, and engaging content like specification sheets, comparison charts, lifestyle images, reviews, and ratings.
Other Important Information:
Show transparent pricing and pricing breakevens, including hidden charges, packing charges, delivery charges, and other external costs.
#12 Engaging Content
Engaging and quality content is essential for ecommerce websites. According to Convertcart, 87% of customers feel content is the most critical thing when purchasing a product online. So, use engaging content, such as videos, GIFs, or interactive elements, to capture and retain visitor attention.
#13 Consistency
Consistency is one of the key factors behind a successful business. It creates a strong brand identity and provides a positive customer experience. So, maintain a consistent and professional brand image across your store. Use only a few colors, fonts, or design elements that may appear unprofessional or confusing to customers.
#14 Continuous Improvement
If you want to keep growing your business over time, then continuous improvement is the key. Regularly analyze data, gather customer feedback, and make iterative improvements to your store's performance. Continuous optimization is key to sustaining sales growth.
#15 Follow Trends
If you are not going with the market trends, then you are missing most of your target audience. Keeping up with trends is important in the e-commerce business. When you follow trends, you stay ahead of your competitors, allowing you to understand your target audience's behavior over time.
Also read: 70+ Dropshipping Business Ideas to Start in 2024