Who Uses Shopify? 30+ Biggest Brands & Companies Using Shopify in 2026

Who Uses Shopify? 30+ Biggest Brands & Companies Using Shopify in 2026

If you’re wondering who uses Shopify in 2026, the list will surprise you. Shopify is no longer just for startups or small businesses it powers some of the world’s biggest global brands, celebrity entrepreneurs, enterprise companies, and high-revenue D2C businesses.

From billion-dollar fitness apparel brands like Gymshark to celebrity megastars like Taylor Swift and Kylie Jenner, Shopify has become a robust enterprise ecommerce platform capable of handling:

  • Massive traffic spikes

  • International storefronts

  • Subscription-based business models

  • Flash sales and product drops

  • Multi-brand global operations

In this comprehensive guide, we’ll cover:

  • 30+ biggest brands using Shopify in 2026

  • Enterprise companies leveraging Shopify Plus

  • Celebrity Shopify brands

  • High-revenue D2C stores

  • Why major companies switch to Shopify

  • Shopify Plus features for enterprise growth

  • Updated Shopify statistics

  • FAQs and expert tips

                                     Contact Us to for Any Shopify Help

Why Do Big Brands Choose Shopify?

Before we dive into the list, it’s important to understand why so many large companies migrate to Shopify.

1. Enterprise-Grade Infrastructure

Shopify processes hundreds of billions in ecommerce sales annually and offers:

  • High concurrency traffic handling

  • Global CDNs for fast site performance

  • 99.99% uptime reliability

  • Secure PCI-compliant checkout infrastructure

Brands relying on viral product drops, celebrity merch launches, or flash sales need a platform that can scale instantly without downtime. Many migrate from Magento or WooCommerce to Shopify Plus for this reason.

2. Shopify Plus for High-Growth Businesses

Shopify Plus is the enterprise solution for:

  • High-volume merchants

  • Multi-store global brands

  • Companies generating millions in revenue

  • Businesses requiring advanced automation

Key Features:

  • Shopify Flow: Automated workflows

  • Launchpad: Schedule flash sales and product drops

  • Custom checkout scripts

  • API access for integrations

  • Multi-entity store management

Brands like Gymshark, Kylie Cosmetics, and Allbirds operate on Shopify Plus to remove infrastructure complexity while maintaining flexibility.

3. Global Selling with Shopify Markets

Large brands expanding internationally need:

  • Multi-currency checkout

  • Localized pricing

  • Country-specific domains

  • Tax compliance

  • International payment gateways

Shopify Markets allows brands to scale globally without building separate infrastructure, making Shopify ideal for multinational businesses.

4. Subscription & D2C Business Models

Subscription-based models are booming. Brands like:

  • Huel

  • Dr Squatch

  • Wild Deodorant

use Shopify in combination with platforms like Recharge to automate renewals, subscription bundles, and flexible billing cycles.

5. Headless Commerce Flexibility

Many enterprise brands adopt headless commerce, integrating Shopify with:

  • Contentful CMS

  • Sanity CMS

  • Custom React frontends

  • Hydrogen framework

This approach gives full creative control on the frontend while keeping Shopify’s backend infrastructure intact.

Shopify by the Numbers (2026)

  • Shopify powers millions of merchants worldwide

  • Available in 175+ countries

  • Handles billions in annual GMV

  • Thousands of enterprise brands use Shopify Plus

  • Leading platform for D2C and subscription brands

30+ Biggest Brands Using Shopify in 2026

We’ve categorized them by industry for clarity and SEO strength.

Fashion & Apparel Brands

1. Gymshark

  • Origin: UK, 2012

  • Platform: Shopify Plus

  • Revenue: ~$1 billion annually

  • Why Shopify: Flash sales, viral product launches, headless CMS (Contentful) integration for flexible storefronts

  • UX Analysis: Minimalist homepage, seamless mobile checkout, high-converting product pages, global shipping integration

Gymshark

2. Fashion Nova

  • Origin: USA, 2006

  • Platform: Shopify Plus

  • Revenue: ~$400M+ annually

  • Why Shopify: High-frequency inventory updates, global traffic surges, influencer-driven launches

  • UX Analysis: Bold imagery, quick load times, multi-store regional pricing

Fashion Nova

3. Allbirds

  • Origin: New Zealand / USA, 2015

  • Platform: Shopify Plus

  • Revenue: ~$200M+

  • Why Shopify: Sustainable footwear brand with global shipping and multi-currency checkout

  • UX Analysis: Clean product pages, sustainability storytelling, easy navigation

Allbirds

4. Rebecca Minkoff

  • Origin: USA, 2001

  • Platform: Shopify Plus

  • Revenue: ~$100M+

  • Why Shopify: Omnichannel integration with retail stores

  • UX Analysis: High-quality visuals, integrated rewards program, smooth checkout

5. Steve Madden

  • Origin: USA, 1990

  • Platform: Shopify Plus

  • Revenue: ~$20M+ per store

  • Why Shopify: Multi-region operations, detailed product catalog management

  • UX Analysis: Organized collections, contemporary visuals, responsive mobile design

Steve Madden

6. Oh Polly

  • Origin: UK, 2015

  • Platform: Shopify Plus

  • Revenue: ~$50M+

  • Why Shopify: Multi-currency, international storefronts

  • UX Analysis: Clean aesthetics, advanced search functionality, fast loading

Beauty & Cosmetics Brands

7. Kylie Cosmetics

  • Founder: Kylie Jenner

  • Platform: Shopify Plus

  • Revenue: ~$29M online annually

  • Why Shopify: Celebrity demand spikes, subscriptions, limited edition drops

  • UX Analysis: Minimalist layout, intuitive navigation, mobile-first design

8. SKKN by Kim Kardashian

  • Platform: Shopify Plus

  • Revenue: High (private estimates)

  • Why Shopify: Subscription bundles, luxury beauty brand

  • UX Analysis: Video content integration, clean UX, Recharge for recurring orders

9. ColourPop

  • Platform: Shopify

  • Revenue: ~$200M+

  • Why Shopify: Frequent product launches, influencer marketing

  • UX Analysis: Fast load times, visual-heavy product pages, seamless checkout

10. Dr Squatch

  • Platform: Shopify Plus

  • Revenue: ~$50M+

  • Why Shopify: Subscription-based grooming products, viral campaigns

  • UX Analysis: Engaging copy, humor-driven brand personality, subscription options

11. Tropic Skincare

  • Platform: Shopify

  • Revenue: ~$25M+

  • Why Shopify: Ambassador-driven sales, international expansion

  • UX Analysis: Interactive product pages, lifestyle photography, ambassador portal

Kylie Cosmetics

Food & Beverage Brands

12. Huel

  • Platform: Shopify Plus

  • Revenue: ~$100M+

  • Why Shopify: Subscription nutrition model, global shipping

  • UX Analysis: Minimalist layout, subscription options, informative product pages

13. Red Bull (Merch Store)

  • Platform: Shopify

  • Revenue: Multi-million for merch

  • Why Shopify: Event-based merchandising, global shipping

  • UX Analysis: Bold visuals, immersive lifestyle photography

Red Bull

14. Liquid Death

  • Platform: Shopify

  • Revenue: ~$20M+

  • Why Shopify: D2C beverage sales, viral campaigns

  • UX Analysis: High-quality graphics, subscription integration, unique branding

15. Heinz (D2C Stores)

  • Platform: Shopify Plus

  • Revenue: Private

  • Why Shopify: Direct-to-consumer campaigns

  • UX Analysis: Clean product pages, campaign-specific landing pages

Huel

Celebrity & Entertainment Brands

16. Taylor Swift

  • Platform: Shopify Plus

  • Why Shopify: Album launch spikes, merchandise sales

  • UX Analysis: Highly visual, limited edition launches, smooth checkout

17. Victoria Beckham

  • Platform: Shopify Plus

  • UX Analysis: Luxury branding, strong visuals, multi-category navigation

18. Mattel

  • Platform: Shopify

  • UX Analysis: Audience-targeted sections, age-specific product filters, international shipping

D2C & Lifestyle Brands

19. Bombas

  • Platform: Shopify Plus

  • Revenue: ~$20M+ annually

  • Why Shopify: One-for-one donation model, global scaling

  • UX Analysis: Interactive quizzes, clean product pages, smooth checkout

20. Beardbrand

  • Platform: Shopify

  • Revenue: ~$10–20M

  • Why Shopify: Content-first brand, grooming products

  • UX Analysis: Lifestyle storytelling, sustainable packaging messaging

Beardbrand

21. Wild Deodorant

  • Platform: Shopify Plus

  • Revenue: ~$15M+

  • Why Shopify: Subscription-first, sustainable products

  • UX Analysis: Fun, vibrant product presentation, easy subscription setup

22. Rocket Dog

  • Platform: Shopify Plus

  • Revenue: ~$20M+

  • Why Shopify: Footwear brand scaling globally

  • UX Analysis: Clean product imagery, mobile-optimized checkout

23. Lazy Oaf

  • Platform: Shopify Plus

  • Revenue: Private

  • Why Shopify: Streetwear brand, migrated from Magento

  • UX Analysis: Bold 90s-inspired visuals, highly visual homepage

24. Triangl

  • Platform: Shopify

  • Revenue: ~$15M+

  • Why Shopify: Online-only swimwear, global reach

  • UX Analysis: Lifestyle photography, minimalist product pages

25. Haus (Furniture)

  • Platform: Shopify

  • Revenue: ~$10M+

  • Why Shopify: Visual-heavy ecommerce, interior design-focused

  • UX Analysis: Interactive product visuals, clean navigation

Bombas

Enterprise & Global Companies Using Shopify Plus

26. Staples (Regional Stores)

  • Platform: Shopify Plus

  • Why Shopify: Regional ecommerce implementations

  • UX Analysis: Localized product catalogs, smooth checkout

27. Nestlé (Brand Sub-Stores)

  • Platform: Shopify Plus

  • Why Shopify: D2C initiatives for multiple brands

  • UX Analysis: Brand-specific storefronts, clear navigation

28. Heinz UK Campaign Stores

  • Platform: Shopify Plus

  • Why Shopify: Direct-to-consumer campaign stores

  • UX Analysis: Campaign-focused layouts, fast loading

29. Bremont (Luxury Watches)

  • Platform: Shopify Plus

  • Revenue: ~$10–15M

  • Why Shopify: High-end ecommerce experience

  • UX Analysis: Luxury product visuals, immersive storytelling

30. Cambridge Satchel

  • Platform: Shopify

  • Revenue: ~$10M+

  • Why Shopify: Handmade leather bags, global shipping

  • UX Analysis: Detailed product imagery, personalization options

Why Companies Upgrade to Shopify Plus

Shopify Plus offers:

Notable Shopify Plus Brands: Gymshark, Kylie Cosmetics, Allbirds, Fashion Nova, Bombas, Wild Deodorant

Shopify Statistics 2026

  • Powers millions of merchants worldwide

  • Supports selling in 175+ countries

  • Handles hundreds of billions in GMV

  • Thousands of enterprise brands use Shopify Plus

FAQs

Q1. Who are the biggest brands on Shopify?
Gymshark, Kylie Cosmetics, Allbirds, Taylor Swift, Steve Madden, Bombas.

Q2. Do enterprise companies use Shopify?
Yes. Many enterprise brands rely on Shopify Plus for scalable ecommerce.

Q3. Why do big brands choose Shopify?
Because of scalability, global selling, security, subscriptions, headless flexibility, and lower maintenance compared to custom platforms.

Q4. Is Shopify suitable for large businesses?
Absolutely. Shopify Plus is designed for high-growth, high-volume businesses.

Thinking of Moving to Shopify?

If these top brands trust Shopify for ecommerce, your business might benefit too:

  • Migrating from Magento

  • Scaling a D2C brand

  • Launching an enterprise store

  • Expanding internationally

Shopify provides the flexibility, performance, and tools to grow.

Final Thoughts

So, who uses Shopify in 2026?

From billion-dollar fashion brands to celebrity entrepreneurs and global enterprises, Shopify powers some of the most recognized ecommerce stores worldwide.

The platform’s growth, scalability, and global capabilities prove that it’s not just for small stores it’s built for serious, high-growth ecommerce brands.

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