The average conversion rate for ecommerce businesses is between 2.5% and 3%, according to online studies. If you are a Shopify store owner and your business is struggling to generate sales due to a poor conversion rate. Then this is the right time to choose the Shopify expert services to optimize your Shopify store for a boosted conversion rate before it's too late.
If you are seeking assistance in optimizing your Shopify store for increased conversion rates, sales, and business growth, opt for Shopify store management services. Shopify store management services providers optimize your store's user interface, page loading speed, codes, images, and call-to-actions and streamline the checkout process to reduce cart abandonments and boost the conversion rate.
Store Optimization Audit Report – Boost UX & Conversion Rate
The Importance of Conversion Rate Optimization for Ecommerce Business
Conversion rate optimization is the process of improving a website’s performance to increase the number of visitors who take the desired actions, such as buying products, adding to cart, or signing up.
An expert Shopify store management service provider optimizes the store professionally and improves all the CRO metrics below:
- Conversion Rate
- Bounce Rate
- Average Session Duration
- Cart Abandonment Rate
- Customer Acquisition Cost (CAC)
- Customer Lifetime Value (CLTV)
- Click-Through Rate (CTR)
- Page Load Time
- Exit Rate
- Net Promoter Score (NPS)
All the metrics mentioned above will improve sales and grow your ecommerce business. Let’s know the benefits of conversion rate optimization for your ecommerce business.
Benefits of Conversion Rate Optimization for Shopify Stores
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Maximize your store revenue with the same amount of traffic.
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Improve return on investment on marketing spend.
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Improve customer experience with customization and tweaks in the store.
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Boost your brand reputation by providing strong brand representation.
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Stand out your business from the high-clustering market.
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Gives you a competitive edge and encourages customers to choose you.
How Shopify Store Management Services Boost CRO?
The companies providing Shopify store management services have a team of expert Shopify designers, developers, marketers, strategists, and quality engineers.
#1 Expert Analysis and Strategy
Data-Driven Insights
When you choose a company to improve your store conversion rate, they start with analyzing the previous store data, including traffic sources, customer behavior, demographics, and product performance, to identify areas of improvement.
CRO Audits
Companies perform CRO audits to identify the issues stopping visitors from converting into customers. The CRO audits often include analysis of Shopify store design, usability, content, loading speed, navigation, and user behavior to find out the bottlenecks affecting your store performance.
Personalized Strategies
After finding issues on the store, Shopify store management companies start creating custom CRO strategies to fix issues related to design, development, marketing, and products to achieve the specific store goals and target audience.
#2 Technical Optimization
One strategy part has been done; the next step is to optimize the website on the important technical aspect essential for conversion rate optimization. This includes the following:
Website speed and performance optimization
Website loading speed is important for ecommerce businesses because visitors only wait less than 3 seconds to load a website completely; otherwise, they return back and visit other websites.
Here are the techniques used by conversion rate optimization agencies to make your store’s pages load fast.
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Image Compression and Optimization
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Minimizing HTTP Requests
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Caching Implementation
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Content Delivery Network (CDN)
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Code Minification
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Database Optimization
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Mobile Optimization
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Server and Hosting Enhancements
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Monitoring and Analytics
Mobile optimization
More than 60 percent of website traffic comes from mobile, so it is important that Shopify stores are mobile optimized and make the process of buying hassle-free for the customers. If stores are not optimized for mobile, it means they are already losing around 60 potential customers out of a hundred.
Technical SEO
Shopify experts optimize stores for search engines as well as visitors. This helps your collections and products pages to directly rank in search engine result pages. As queries on search engines are considered the best kind of leads, the chance of people buying products through SEO is higher compared to any other lead type.
#3 User Experience (UX) Enhancements
The better the user experience, the higher the conversion rate. Shopify store conversion rate optimization agencies enhance user experience and make visitors’ buying journeys easy. To improve, they do the following:
Clear call-to-actions (CTAs)
Management services optimize CTAs and add them if not added to the pages. With the help of the following techniques, they optimize call-to-action buttons.
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Strategic placement of the CTAs.
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Use contrasting colors to make them attractive and appealing.
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Use clear and actionable text like “Buy Now,” “Learn More,” and “Claim Your Free Trial.”.
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Personalize CTAs according to user behavior, demographics, and preferences to make them more relevant and appealing.
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Add text to CTAs like “Limited Time Offer” or “Only a Few Left” to create a sense of urgency and scarcity.
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Optimize size and design to improve visibility on all devices.
Product page optimization
They optimize product pages by adding high-quality images, compelling descriptions, product videos, discounts, customer reviews, and ratings. All this builds customer trust and encourages them to buy products.
Checkout process optimization
The most important step of the buying process of an ecommerce website is checkout. It should be simple and easy for customers, because a checkout page that is not optimized leads to high cart abandonment.
#4 Personalized Experience
Management services use the store data to personalize the user experience for a better conversion rate. They use the techniques mentioned below to personalize buyers' experiences.
Target marketing
Management services use the previous data to make effective and personalized marketing strategies for the group of customers based on their history. They create personalized marketing messages, offers, discounts, and emails to target individual customers.
Behavioral targeting
They use behavioral targeting based on the customer behavior data. They make personalized product recommendations to show when such types of customers landed on the store.
To make sure all the changes management services do on a store are working correctly, they follow some key techniques that are mentioned further in this blog.
Key CRO Techniques Used by Shopify Store Management Services
To test and monitor all the changes the management service made on a store, they follow the key technique below.
A/B Testing
Management service providers do A/B testing in which they apply two different elements to test which one is most effective, then permanently make the effective one to improve the conversion rate.
Heatmaps and Scroll Maps
They use heatmap and scroll map tools to identify and track where users click, how far they scroll, which area on the website they interact with most, and on which area they engage. This data helps them to optimize your store design, prioritize content placement, and improve user experience by ensuring key elements are positioned where they are most likely to be noticed.
User Feedback
Expert Shopify management agencies collect the users feedback through live chat and surveys and then implement the changes to provide a better user experience and boost the conversion rate of the stores.
After reading the blog so far, you already know how important conversion rate optimization is and how store management companies do that. Now the question is how you can choose the best company for you.
To learn to choose the right conversion rate optimization services for your Shopify, read the blog further.
How to Choose the Right Shopify Store Management Services?
To choose the right store management service, you have to keep a few points in your mind as mentioned below:
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Experience and expertise in CRO
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Transparent reporting and communication
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Scalability and flexibility of services
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Competitive pricing and value proposition
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Previous work proofs
Conclusion
If you want to ensure the long term success for your ecommerce business then you need to focus on conversion rate optimization from today. Traffic on any website without conversion rate can not generate leads and businesses succeed. So choose the right Shopify store management services today, boost your sales, and confirm long term success.