Most "best upsell apps" articles are written by people who have never built a Shopify app, never looked at the code behind these tools, and sometimes never properly installed the ones they're ranking.
At EcomHeroes, we're different. We build Shopify apps. Our tools, a Frequently Bought Together app, UrgencyBar, Shop Reviews, Back in Stock, Size Chart, Variant Swatch, and Form Builder are live on the Shopify App Store and used by thousands of merchants. That means when we say an app "uses App Blocks natively" or "has zero impact on page speed", we're saying that from technical experience, not marketing copy.
This is our honest, experience-driven guide to the 10 best Shopify upsell apps in 2026. We've included our own shopify apps with their real limitations reviewed as critically as everything else alongside the strongest alternatives on the market. No paid placements, no inflated rankings.
Why Upselling Matters More Than Ever in 2026
Customer acquisition costs on Meta and Google have climbed significantly. For most Shopify stores, getting more revenue from every customer who already lands on your store is now more efficient than spending more on ads to get new ones.
- Well-implemented upsells typically increase Average Order Value (AOV) by 20–45% without any additional ad spend.
- According to HubSpot's 2025 State of Sales Report, 40% of salespeople say building trust is the single most effective upsell strategy. This is exactly why apps that feel pushy or spammy consistently hurt conversions.
- Amazon attributes roughly 35% of its total revenue to its recommendation engine the same "Frequently Bought Together" logic that any Shopify merchant can now deploy.
- Post-purchase is the highest-trust moment in the customer journey. A well-placed one-click offer after checkout converts at rates that pre-purchase popups simply cannot match.
The key shift in 2026: the best upsell apps are no longer just widgets bolted onto your theme. They're built natively with Shopify App Blocks, support Checkout Extensibility, and load asynchronously adding revenue without adding friction or slowing your store down.
Quick Comparison: All 10 Apps at a Glance
Short on time? This table gives you the full picture. Detailed reviews with honest pros, cons and developer notes follow below.
| App | Starting Price | Shopify 2.0 | Free Plan | Rating | Best For |
|---|---|---|---|---|---|
| EcomHeroes — Frequently Bought Together OUR APP | Free | ✅ | ✅ | 4.8 | Product page FBT upsells, all store sizes |
| EcomHeroes — UrgencyBar OUR APP | Free | ✅ | ✅ | 4.7 | Pre-purchase urgency and conversion |
| EcomHeroes — Shop Reviews OUR APP | Free | ✅ | ✅ | 4.7 | Trust-building that improves upsell CVR |
| EcomHeroes — Back in Stock OUR APP | Free | ✅ | ✅ | 4.7 | Recapturing high-intent customers |
| Selleasy | $9/mo | ✅ | ✅ | 4.9 | Easiest all-stage upsell setup |
| ReConvert | $4.99/mo | ✅ | ✅ (dev) | 4.8 | Post-purchase / Thank You page |
| Bundler | $9.99/mo | ✅ | ✅ | 4.9 | Bundle-first AOV strategy |
| Hextom | $9.99/mo | ✅ | ✅ | 4.8 | Fastest setup, PDP + cart widgets |
| Candy Rack | $39.99/mo | ✅ | ❌ | 4.9 | Premium one-click UX, established brands |
| BOLD Upsell | $25/mo | ✅ | ✅ | 4.3 | Shopify Plus / complex conditional funnels |
OUR APP = Built by EcomHeroes. Reviewed with the same standards as every other app on this list.
The 10 Best Shopify Upsell Apps: In-Depth Reviews
1. Frequently Bought Together
- 4.8 (Growing reviews)
- Shopify 2.0
- Free Plan
- Amazon-style 'Frequently Bought Together' widget on product pages, the #1 proven upsell model in e-commerce
- AI-powered recommendations based on real purchase behaviour, not just manual guesswork
- Manual override available, you control pairings when you know your catalog better than the algorithm
- One-click add-to-cart for all bundled products, no page reload, no friction
- Fully customizable: colors, labels, widget position, zero coding required
- Shopify 2.0 native App Block, no theme file injection, no speed impact
- Verified zero impact on Core Web Vitals, we built it that way intentionally
Pricing
| Plan | Price/Month | Best For |
|---|---|---|
| Free Plan | Free | Full FBT widget for all store sizes, no order limits |
| Pro Plan | From $4.99/mo | Advanced targeting, analytics, priority support |
2. UrgencyBar
- 4.7 (Growing reviews)
- Shopify 2.0
- Free Plan

Key Features
- Real-time countdown timers on product pages and cart, urgency at the exact buying decision moment
- Announcement bar with live countdowns for sales deadlines, shipping cutoffs, limited-time offers
- Multiple trigger types: time-based, date-based, stock-level urgency campaigns
- Run multiple campaigns simultaneously, ideal for Black Friday, flash sales, seasonal events
- Fully styled to match any Shopify theme, consistent with your brand
- Shopify 2.0 App Block, asynchronous loading, zero page speed penalty
Pricing
| Plan | Price/Month | Best For |
|---|---|---|
| Free Plan | Free | Countdown timers, announcement bar, basic campaigns |
| Pro Plan | From $4.99/mo | Multiple simultaneous campaigns, advanced triggers, full analytics |
3. Shop Reviews
- 4.7 (Growing reviews)
- Shopify 2.0
- Free Plan

- Star ratings and heart ratings displayed on product pages, zero coding required
- Customisable widget: colours, fonts, layout match your theme perfectly
- Photo review support for maximum social proof
- Lightweight App Block, loads fast, no theme file injection
- Displays alongside EcomHeroes FBT widget on the same product page seamlessly
Pricing
| Plan | Price/Month | Best For |
|---|---|---|
| Free Plan | Free | Full review widget, all stores |
| Pro Plan | From $4.99/mo | Photo reviews, review request emails, advanced display |
4. Back in Stock
- 4.7 (Growing reviews)
- Shopify 2.0
- Free Plan

- Customers subscribe for automatic email or SMS alerts when out-of-stock products return
- Fully automated, no manual work after initial setup
- Captures purchase intent at the exact moment a customer was ready to buy
- Triggers automatically on Shopify inventory restock, zero manual intervention needed
- Customisable 'Notify Me' button styled to match your theme
Pricing
| Plan | Price/Month | Best For |
|---|---|---|
| Free Plan | Free | Back in stock alerts, all stores |
| Pro Plan | From $4.99/mo | SMS alerts, advanced analytics, branding customisation |
5. Selleasy — Upsell & Cross Sell
- 4.9 (2,025 reviews)
- Shopify 2.0
- Free Plan
- Upsell placements on product page, cart, and post-purchase, all from one app dashboard
- Clean embedded widgets and pop-up options that blend with any Shopify theme
- Multi-language and multi-currency support out of the box
- Free Zoom setup assistance, rare for any app at this price point, and genuinely helpful
- Performance-optimised: lightweight script, no impact on store load speed
| Plan | Price/Month | Best For |
|---|---|---|
| Freemium I | Free | Basic upsell widgets, small stores |
| Freemium II | $9/mo | More widget types and placements |
| Freemium III | $19/mo | Full funnel upsells |
| Freemium IV | $29/mo | All features, priority support |
6. ReConvert Bundles
- 4.8 (2,729 reviews)
- Shopify 2.0
- Free Plan
- True one-click post-purchase upsells, customer never re-enters payment details
- Drag-and-drop Thank You Page editor with multiple conversion-boosting element types
- A/B testing built in, run offer experiments without any developer involvement
- Smart segmentation and triggers by product, collection, cart value, and customer history
- Birthday capture widget, collects data for future retention campaigns
- Deep Shopify Checkout Extensibility support for Plus merchants
| Plan | Price/Month | Best For |
|---|---|---|
| Dev Stores | Free | Testing before launch |
| Upsell Basic | $4.99/mo | Up to 49 orders/month |
| Upsell Growth | $9.99/mo | Up to 99 orders/month |
| Upsell Business | $19.99/mo | Up to 199 orders/month |
7. Bundler — Product Bundles
- 4.9 (1,676 reviews)
- Shopify 2.0
- Free Plan
- Classic fixed bundles (buy A+B at a set discount), simple, high-converting, easy to set up
- Mix & Match bundles, customers build their own combination with automatic discount calculation
- Volume discounts, buy 3 get 10% off, buy 5 get 20% off, proven for repeat buyers
- Sectioned Mix & Match for complex multi-option product ranges
- 7+ years on the Shopify App Store, an extremely stable, battle-tested codebase
| Plan | Price/Month | Best For |
|---|---|---|
| Free Plan | Free | Basic bundles |
| Premium | $9.99/mo | Mix & Match + volume discounts |
| Executive | $19.99/mo | Advanced bundle configurations |
8. Hextom: Upsell Sales Boost
- 4.8 (1,555 reviews)
- Shopify 2.0
- Free Plan
- Upsell and cross-sell widgets for product page, cart, and cart drawer
- Pre-built templates, first offer live in under 10 minutes with zero technical knowledge
- High-performance async script loading, no impact on Core Web Vitals
- Built-in branding customisation without touching code
- Backed by Hextom's ecosystem of 13+ Shopify apps with 38k+ combined reviews
| Plan | Price/Month | Best For |
|---|---|---|
| Starter | Free | Basic upsell widgets |
| Basic | $9.99/mo | More placement options |
| Professional | $29.99/mo | Advanced customisation |
- 4.9 (181 reviews)
- Shopify 2.0
- Free Plan
- One-click upsell offer modal with genuinely premium design, nothing clunky or jarring
- Auto-upsell feature, AI selects the optimal offer automatically
- Lightning-fast async script loading, verified zero page speed impact
- Pre-built offer templates for fast campaign launch
- 24/7 in-app chat support, responsive and genuinely helpful
| Plan | Price/Month | Best For |
|---|---|---|
| Trial & Dev | Free | Testing only |
| Starter | $39.99/mo | Small stores wanting premium UX |
| Growth | $59.99/mo | Scaling stores |
| Scale | $79.99/mo | High-volume merchants |
10. BOLD Upsell AI Powered Upsells
- 4.3 (591 reviews)
- Shopify 2.0
- Free Plan
- AI-driven conditional upsell logic highly configurable rule engine
- Pre-purchase, in-cart, and post-purchase upsells from one platform
- Complex funnel builder, trigger offers based on cart value, customer tags, location, purchase history
- Custom offer pages designed specifically for conversion
- Deep Shopify Plus Checkout Extensibility integration
| Plan | Price/Month | Best For |
|---|---|---|
| Essential | Free to install | Basic upsell testing |
| Standard | $25/mo | Full funnel builder |
| Complete | $50/mo | AI automation + advanced targeting |
Which Upsell App Is Right for Your Store?
There is no single best upsell app, only the right app for where your store is right now. Here is our honest recommendation by revenue stage.
New Store (Under $5,000/month)
Your priority is getting upsells live without spending on apps before your store generates consistent revenue.
- Start with: EcomHeroes FBT (free) + EcomHeroes UrgencyBar (free) + Selleasy free tier
- This stack covers product page upsells, cart upsells, and pre-purchase urgency at zero monthly cost
- Add EcomHeroes Shop Reviews (free) to boost trust on the same product pages
- Skip post-purchase upsell apps, add ReConvert once you consistently hit 50+ orders per month
Growing Store ($5,000–$50,000/month)
You have consistent revenue and can justify paid apps that deliver a measurable return.
- Core stack: EcomHeroes FBT + UrgencyBar Pro ($4.99/mo each) + Selleasy ($9–$29/mo)
- Add ReConvert ($9.99/mo) for post-purchase upsells once you cross 50 monthly orders
- Add Bundler ($9.99/mo) if your product range supports bundle pricing
Scaling Brand ($50,000+/month)
At this level, every percentage point of AOV improvement compounds significantly. Invest in premium tools.
- Full stack: Candy Rack (pre-purchase) + ReConvert (post-purchase) + LimeSpot (AI personalisation for large catalogs)
- Add BOLD Upsell if on Shopify Plus with complex conditional funnel requirements
- $100–$200/mo on upsell apps pays for itself if AOV improves even 8–10%
Bundle-First Brands (Supplements, Beauty, Homeware)
- Anchor: Bundler ($9.99/mo) for Mix & Match bundles and volume discounts
- Add EcomHeroes FBT for product page FBT upsells alongside bundle offers
- Add ReConvert for post-purchase upsells on top of bundle orders
5 Upsell Mistakes Shopify Merchants Make
After working on 3,000+ Shopify store tasks, we see the same upsell mistakes repeatedly. Here is what to avoid.
Mistake 1: Too Many Widgets at Once
Installing upsell offers at every stage simultaneously, product page, cart, checkout, post-purchase, overwhelms customers and creates a cluttered experience. Start with one stage, measure its impact over 30 days, then add the next. Most stores see the biggest lift from either in-cart or post-purchase, not from running everything at once.
Mistake 2: Irrelevant Product Recommendations
An upsell needs a logical connection to what is already in the cart. "Because you are buying a yoga mat, how about this USB hub?" is a conversion killer. If you use a rule-based app, spend time setting up the right manual pairings. If your catalog has 200+ products, invest in an AI-powered tool so recommendations stay relevant as your range grows.
Mistake 3: Upselling to a Much Higher Price Point
A customer buying a $30 product is unlikely to add a $150 item on impulse. The general rule: your upsell should be no more than 25–40% of the original cart value. Accessories, warranties, and complementary items at a lower price point consistently outperform aggressive price-bump upsells.
Mistake 4: Never Testing on a Real Mobile Device
Over 70% of Shopify traffic is mobile. A popup that looks clean on desktop can completely break the mobile checkout experience. Always test on an actual device, not just Chrome's mobile emulator. Apps using Shopify App Blocks handle mobile responsiveness far more reliably than script-injection tools.
Mistake 5: Setting It Up Once and Never Revisiting
Your bestsellers change. Seasonal trends shift. Product pairings you configured six months ago may no longer be optimal. Schedule a monthly review of your top upsell widgets — check click-through rates, conversion rates, and whether the recommended products still make sense for your current catalog.
FAQ
What is the best free Shopify upsell app in 2026?
What is the difference between upselling and cross-selling on Shopify?
Do Shopify upsell apps slow down my store?
Can I use multiple upsell apps at the same time?
How much can upselling actually increase my revenue?
What is Shopify Checkout Extensibility and why does it matter for upsell apps?
Which upsell app is best for Shopify Plus?
How do I know if my upsell app is actually working?
Final Thoughts
There is no single best Shopify upsell app only the right tool for your store's current stage, catalog size, and customer experience goals.
For most merchants, the highest-ROI starting point is the EcomHeroes stack: FBT on the product page, Urgency Bar to drive action, Shop Reviews to build trust, and Back in Stock to recover missed sales. This covers every major conversion touchpoint for zero to ten dollars a month and you can add Reconvert for post-purchase upsells once your order volume justifies it.
The stores that fail at upselling install too many apps at once, never measure what is working, and forget to update their product recommendations over time. The stores that succeed treat upselling as an ongoing optimization's practice not a one-time setup.
At EcomHeroes, we have built Shopify apps and supported 3,000+ merchant tasks across store design, development, and conversion optimizations'. If you have questions about the right upsell setup for your specific store, reach out, we will give you a straight answer.
