Best Shopify Upsell Apps in 2026: A Shopify App Developer's Honest Ranking

Best Shopify Upsell Apps in 2026: A Shopify App Developer's Honest Ranking

Most "best upsell apps" articles are written by people who have never built a Shopify app, never looked at the code behind these tools, and sometimes never properly installed the ones they're ranking.

At EcomHeroes, we're different. We build Shopify apps. Our tools, a Frequently Bought Together app, UrgencyBar, Shop Reviews, Back in Stock, Size Chart, Variant Swatch, and Form Builder are live on the Shopify App Store and used by thousands of merchants. That means when we say an app "uses App Blocks natively" or "has zero impact on page speed", we're saying that from technical experience, not marketing copy.

This is our honest, experience-driven guide to the 10 best Shopify upsell apps in 2026. We've included our own shopify apps with their real limitations reviewed as critically as everything else alongside the strongest alternatives on the market. No paid placements, no inflated rankings.

"If your store doesn't have upsells running at the product page, cart, and post-purchase stages you're leaving money on the table every single day. This guide shows you exactly how to fix that without spending money on the wrong tool."
                                     Contact Us to for Any Shopify Help

Why Upselling Matters More Than Ever in 2026

Customer acquisition costs on Meta and Google have climbed significantly. For most Shopify stores, getting more revenue from every customer who already lands on your store is now more efficient than spending more on ads to get new ones.

  • Well-implemented upsells typically increase Average Order Value (AOV) by 20–45% without any additional ad spend.
  • According to HubSpot's 2025 State of Sales Report, 40% of salespeople say building trust is the single most effective upsell strategy. This is exactly why apps that feel pushy or spammy consistently hurt conversions.
  • Amazon attributes roughly 35% of its total revenue to its recommendation engine the same "Frequently Bought Together" logic that any Shopify merchant can now deploy.
  • Post-purchase is the highest-trust moment in the customer journey. A well-placed one-click offer after checkout converts at rates that pre-purchase popups simply cannot match.

The key shift in 2026: the best upsell apps are no longer just widgets bolted onto your theme. They're built natively with Shopify App Blocks, support Checkout Extensibility, and load asynchronously adding revenue without adding friction or slowing your store down.

Developer Note: Before installing any upsell app, ask two questions: (1) Does it use Shopify App Blocks or inject code directly into your theme? App Blocks are faster, safer, and easier to remove if needed. (2) Is it Checkout Extensibility compatible? For Shopify Plus merchants, this is mandatory.

Quick Comparison: All 10 Apps at a Glance

Short on time? This table gives you the full picture. Detailed reviews with honest pros, cons and developer notes follow below.

App Starting Price Shopify 2.0 Free Plan Rating Best For
EcomHeroes — Frequently Bought Together OUR APP Free 4.8 Product page FBT upsells, all store sizes
EcomHeroes — UrgencyBar OUR APP Free 4.7 Pre-purchase urgency and conversion
EcomHeroes — Shop Reviews OUR APP Free 4.7 Trust-building that improves upsell CVR
EcomHeroes — Back in Stock OUR APP Free 4.7 Recapturing high-intent customers
Selleasy $9/mo 4.9 Easiest all-stage upsell setup
ReConvert $4.99/mo ✅ (dev) 4.8 Post-purchase / Thank You page
Bundler $9.99/mo 4.9 Bundle-first AOV strategy
Hextom $9.99/mo 4.8 Fastest setup, PDP + cart widgets
Candy Rack $39.99/mo 4.9 Premium one-click UX, established brands
BOLD Upsell $25/mo 4.3 Shopify Plus / complex conditional funnels

OUR APP = Built by EcomHeroes. Reviewed with the same standards as every other app on this list.

The 10 Best Shopify Upsell Apps: In-Depth Reviews

1. Frequently Bought Together 

Free Amazon-style FBT upsell, native App Block, zero theme injection.
  • 4.8 (Growing reviews)
  • Shopify 2.0
  • Free Plan
Best for: New stores, growing stores, budget-conscious merchants

Frequently Bought Together
Key Features
  • Amazon-style 'Frequently Bought Together' widget on product pages, the #1 proven upsell model in e-commerce
  • AI-powered recommendations based on real purchase behaviour, not just manual guesswork
  • Manual override available, you control pairings when you know your catalog better than the algorithm
  • One-click add-to-cart for all bundled products, no page reload, no friction
  • Fully customizable: colors, labels, widget position, zero coding required
  • Shopify 2.0 native App Block, no theme file injection, no speed impact
  • Verified zero impact on Core Web Vitals, we built it that way intentionally

Pricing

Plan Price/Month Best For
Free Plan Free Full FBT widget for all store sizes, no order limits
Pro Plan From $4.99/mo Advanced targeting, analytics, priority support
One Thing to Know: EcomHeroes FBT covers product page upsells. It does not include cart upsells, checkout upsells, or post-purchase offers. For a complete funnel, pair it with Selleasy for cart upsells and ReConvert for post-purchase.

Developer's Verdict: Yes, this is our app. And yes, we've written its limitation honestly above, because that's the whole point. We built EcomHeroes FBT for merchants who want product page upsells live today, for free, without risking their theme or spending money before they've seen results. The free plan is genuinely functional. Install it, run it for 30 days, measure your AOV. Then decide.

2. UrgencyBar

Countdown timers and urgency messages that convert hesitant buyers before they leave
  • 4.7 (Growing reviews)
  • Shopify 2.0 
  • Free Plan 
Best for: Stores running sales, flash offers, free shipping thresholds

UrgencyBar

Key Features

  • Real-time countdown timers on product pages and cart, urgency at the exact buying decision moment
  • Announcement bar with live countdowns for sales deadlines, shipping cutoffs, limited-time offers
  • Multiple trigger types: time-based, date-based, stock-level urgency campaigns
  • Run multiple campaigns simultaneously, ideal for Black Friday, flash sales, seasonal events
  • Fully styled to match any Shopify theme, consistent with your brand
  • Shopify 2.0 App Block, asynchronous loading, zero page speed penalty

Pricing

Plan Price/Month Best For
Free Plan Free Countdown timers, announcement bar, basic campaigns
Pro Plan From $4.99/mo Multiple simultaneous campaigns, advanced triggers, full analytics
One Thing to Know: UrgencyBar drives urgency at the product and cart stage, it doesn't recommend products or cross-sell. Think of it as the tool that gets the customer to act now on what they're already looking at. Pair it with EcomHeroes FBT to also upsell them while you have their attention.

Developer's Verdict: The most consistently underused conversion tool in Shopify. 'I'll come back and buy this later' is one of the biggest purchase-killers, a real countdown timer directly counters it. The word 'real' matters: customers spot fake urgency immediately and it destroys trust. Use genuine deadlines and genuine stock numbers.
UrgencyBar is free, installs in minutes, and moves conversion rates. There is no reason not to have it running.

3. Shop Reviews

Star and heart ratings on product pages, the trust layer that makes upsell offers convert
  • 4.7 (Growing reviews)
  • Shopify 2.0 
  • Free Plan 
Best for: All stores, trust directly improves upsell conversion rates

Shop Reviews
Key Features
  • Star ratings and heart ratings displayed on product pages, zero coding required
  • Customisable widget: colours, fonts, layout match your theme perfectly
  • Photo review support for maximum social proof
  • Lightweight App Block, loads fast, no theme file injection
  • Displays alongside EcomHeroes FBT widget on the same product page seamlessly

Pricing

Plan Price/Month Best For
Free Plan Free Full review widget, all stores
Pro Plan From $4.99/mo Photo reviews, review request emails, advanced display
One Thing to Know: Shop Reviews builds trust, it doesn't directly recommend products or drive upsells on its own. Its value is indirect but very real: customers who see strong social proof on a product page convert on upsell offers at a meaningfully higher rate. It's a force multiplier.

Developer's Verdict: Something most merchants miss: your upsell conversion rate isn't only about the quality of the upsell widget, it's about how much the customer trusts your store at the moment they see the offer. A product page with 200 five-star reviews converts FBT offers at a higher rate than a bare page, full stop. Pair Shop Reviews with EcomHeroes FBT on the same product page. Both are free. This combination is one of the highest-ROI setups a new store can build at zero cost.


4. Back in Stock

Automatic alerts that bring high-intent customers back the moment products restock
  • 4.7 (Growing reviews)
  • Shopify 2.0 
  • Free Plan
Best for: All stores with products that go out of stock

Back in Stock
Key Features
  • Customers subscribe for automatic email or SMS alerts when out-of-stock products return
  • Fully automated, no manual work after initial setup
  • Captures purchase intent at the exact moment a customer was ready to buy
  • Triggers automatically on Shopify inventory restock, zero manual intervention needed
  • Customisable 'Notify Me' button styled to match your theme

Pricing

Plan Price/Month Best For
Free Plan Free Back in stock alerts, all stores
Pro Plan From $4.99/mo SMS alerts, advanced analytics, branding customisation
One Thing to Know: Back in Stock is a recovery and retention tool. The upsell opportunity comes when the alerted customer returns, that's when EcomHeroes FBT or your cart upsell takes over. It's one step before the upsell, not the upsell itself.

Developer's Verdict: Out-of-stock products are not a dead end, they're a list-building moment. A customer who clicks 'Notify Me' has told you exactly what they want to buy. When your alert lands and they return, they convert at far higher rates than cold traffic because the purchase decision was already made. Pair Back in Stock with EcomHeroes FBT on the return visit. The complete EcomHeroes stack, FBT + UrgencyBar + Shop Reviews + Back in Stock, covers every major conversion touchpoint for between zero and ten dollars a month.


5. Selleasy — Upsell & Cross Sell

Most beginner-friendly app covering all three upsell stages from one place
  • 4.9 (2,025 reviews)
  • Shopify 2.0 
  • Free Plan
Best for: Beginners, stores wanting quick all-stage setup

Key Features
  • Upsell placements on product page, cart, and post-purchase, all from one app dashboard
  • Clean embedded widgets and pop-up options that blend with any Shopify theme
  • Multi-language and multi-currency support out of the box
  • Free Zoom setup assistance, rare for any app at this price point, and genuinely helpful
  • Performance-optimised: lightweight script, no impact on store load speed
Pricing
Plan Price/Month Best For
Freemium I Free Basic upsell widgets, small stores
Freemium II $9/mo More widget types and placements
Freemium III $19/mo Full funnel upsells
Freemium IV $29/mo All features, priority support
One Thing to Know: Selleasy's AI recommendations are solid but not the most sophisticated for stores with large catalogs (500+ SKUs). Auto-pairings may need manual curation. Also, being a generalist app means it isn't the absolute best at any single stage, ReConvert beats it specifically for post-purchase, for example.

Developer's Verdict: Selleasy is the app we recommend most when merchants ask where to start with upsells. It's reliable, affordable, well-supported, and covers the full funnel without needing to manage three separate apps. The free tier is genuinely functional, not a stripped-down demo. Stack it with EcomHeroes UrgencyBar and you have solid multi-touchpoint coverage for close to zero monthly spend.

6. ReConvert Bundles

The gold standard for post-purchase and Thank You page upsells
  • 4.8 (2,729 reviews)
  • Shopify 2.0 
  • Free Plan 
Best for: Stores focused on post-purchase revenue, DTC brands

Key Features
  • True one-click post-purchase upsells, customer never re-enters payment details
  • Drag-and-drop Thank You Page editor with multiple conversion-boosting element types
  • A/B testing built in, run offer experiments without any developer involvement
  • Smart segmentation and triggers by product, collection, cart value, and customer history
  • Birthday capture widget, collects data for future retention campaigns
  • Deep Shopify Checkout Extensibility support for Plus merchants
Pricing
Plan Price/Month Best For
Dev Stores Free Testing before launch
Upsell Basic $4.99/mo Up to 49 orders/month
Upsell Growth $9.99/mo Up to 99 orders/month
Upsell Business $19.99/mo Up to 199 orders/month
One Thing to Know: Pricing scales with monthly order volume, at higher tiers ($49.99/mo+) costs climb noticeably. Calculate your specific order volume before committing. The UI also has a steeper setup curve than simpler tools, allow 45-60 minutes to configure it properly.

Developer's Verdict: Post-purchase is the highest-trust moment in the customer journey. The customer has already paid. The psychological resistance is gone. A one-click offer right after checkout converts at a dramatically higher rate than any pre-purchase popup, there's no payment barrier and the buying mindset is still active. If you're processing 50+ orders a month, ReConvert's ROI pays for itself quickly.

7. Bundler — Product Bundles

The cleanest product bundling implementation on the Shopify App Store
  • 4.9 (1,676 reviews)
  • Shopify 2.0 
  • Free Plan 
Best for: Beauty, supplements, homeware, any bundle-first strategy

Key Features
  • Classic fixed bundles (buy A+B at a set discount), simple, high-converting, easy to set up
  • Mix & Match bundles, customers build their own combination with automatic discount calculation
  • Volume discounts, buy 3 get 10% off, buy 5 get 20% off, proven for repeat buyers
  • Sectioned Mix & Match for complex multi-option product ranges
  • 7+ years on the Shopify App Store, an extremely stable, battle-tested codebase
Pricing
Plan Price/Month Best For
Free Plan Free Basic bundles
Premium $9.99/mo Mix & Match + volume discounts
Executive $19.99/mo Advanced bundle configurations
One Thing to Know: Bundler is a specialist tool, it only handles product bundling and volume discounts. It doesn't include post-purchase upsells, AI personalisation, or popup offers. If bundling is your primary AOV strategy, it's perfect. But you'll still need a separate app for other upsell touchpoints.

Developer's Verdict: Bundler is the most polished bundle implementation available on Shopify. Its Mix & Match feature is genuinely well-built, customers assemble their own bundles and the discount calculates automatically in real time. For beauty, supplement, or homeware brands where bundling is core to the pricing strategy, this should be your anchor upsell app.

8. Hextom: Upsell Sales Boost

Fastest setup, upsell widgets live on your store in under 10 minutes
  • 4.8 (1,555 reviews)
  • Shopify 2.0 
  • Free Plan 
Best for: New merchants, simple catalogs, quick-launch setups

Key Features
  • Upsell and cross-sell widgets for product page, cart, and cart drawer
  • Pre-built templates, first offer live in under 10 minutes with zero technical knowledge
  • High-performance async script loading, no impact on Core Web Vitals
  • Built-in branding customisation without touching code
  • Backed by Hextom's ecosystem of 13+ Shopify apps with 38k+ combined reviews
Pricing
Plan Price/Month Best For
Starter Free Basic upsell widgets
Basic $9.99/mo More placement options
Professional $29.99/mo Advanced customisation
One Thing to Know: Hextom's recommendation logic is rule-based, not AI-driven. You manually set up 'when product A is in cart, show product B'. This is manageable for small catalogs but becomes time-consuming for stores with 200+ products. It's a setup-and-maintain tool rather than a set-and-forget one.

Developer's Verdict: Hextom is the right choice for merchants who've been putting off upsells because it seems complicated. It removes that excuse. If you want upsell widgets live today with zero technical friction, Hextom delivers that. It won't be the most optimised long-term setup but it will outperform having nothing on your store.

9. Candy Rack
Premium one-click upsells, the best-designed offer UI on this entire list
  • 4.9 (181 reviews)
  • Shopify 2.0 
  • Free Plan
Best for: Fashion, beauty, lifestyle brands with consistent revenue

Key Features
  • One-click upsell offer modal with genuinely premium design, nothing clunky or jarring
  • Auto-upsell feature, AI selects the optimal offer automatically
  • Lightning-fast async script loading, verified zero page speed impact
  • Pre-built offer templates for fast campaign launch
  • 24/7 in-app chat support, responsive and genuinely helpful
Pricing
Plan Price/Month Best For
Trial & Dev Free Testing only
Starter $39.99/mo Small stores wanting premium UX
Growth $59.99/mo Scaling stores
Scale $79.99/mo High-volume merchants
One Thing to Know: Candy Rack is the most expensive entry-point app on this list at $39.99/mo for Starter. For stores with low or inconsistent order volumes, this cost is very hard to justify. It's built for brands already generating consistent revenue who want to optimise the quality of their conversion experience.

Developer's Verdict: Candy Rack wins on design. If you're a fashion or beauty brand where a clunky pop-up would actively damage your brand perception and some definitely would, Candy Rack is the solution. The one-click offer flow is the smoothest implementation of pre-purchase upselling on this entire list. The price is steep but if your brand experience matters to your customers, the investment pays off.

10. BOLD Upsell AI Powered Upsells

Enterprise-level funnel control for Shopify Plus and complex conditional upsells
  • 4.3 (591 reviews)
  • Shopify 2.0 
  • Free Plan 
Best for: Shopify Plus merchants, enterprise-level funnel requirements

Key Features
  • AI-driven conditional upsell logic highly configurable rule engine
  • Pre-purchase, in-cart, and post-purchase upsells from one platform
  • Complex funnel builder, trigger offers based on cart value, customer tags, location, purchase history
  • Custom offer pages designed specifically for conversion
  • Deep Shopify Plus Checkout Extensibility integration
Pricing
Plan Price/Month Best For
Essential Free to install Basic upsell testing
Standard $25/mo Full funnel builder
Complete $50/mo AI automation + advanced targeting
One Thing to Know: BOLD is the most complex app on this list to set up correctly. The conditional logic is powerful but takes real time and technical comfort to configure well. Its 4.3 rating is the lowest here, and a consistent theme in reviews is slow support response times. Not recommended for merchants without technical confidence or a developer to help.

Developer's Verdict: BOLD is the right choice only if you need upsell logic beyond 'show product X when product Y is in cart'. Multi-step conditional sequences based on customer LTV, geographic location, or purchase history, BOLD handles that better than anything else on this list. For Shopify Plus merchants with sophisticated funnel requirements, it's genuinely unmatched. For everyone else, simpler tools on this list will deliver better results with less friction.

Which Upsell App Is Right for Your Store?

There is no single best upsell app, only the right app for where your store is right now. Here is our honest recommendation by revenue stage.

New Store (Under $5,000/month)

Your priority is getting upsells live without spending on apps before your store generates consistent revenue.

  • Start with: EcomHeroes FBT (free) + EcomHeroes UrgencyBar (free) + Selleasy free tier
  • This stack covers product page upsells, cart upsells, and pre-purchase urgency at zero monthly cost
  • Add EcomHeroes Shop Reviews (free) to boost trust on the same product pages
  • Skip post-purchase upsell apps, add ReConvert once you consistently hit 50+ orders per month

Growing Store ($5,000–$50,000/month)

You have consistent revenue and can justify paid apps that deliver a measurable return.

  • Core stack: EcomHeroes FBT + UrgencyBar Pro ($4.99/mo each) + Selleasy ($9–$29/mo)
  • Add ReConvert ($9.99/mo) for post-purchase upsells once you cross 50 monthly orders
  • Add Bundler ($9.99/mo) if your product range supports bundle pricing

Scaling Brand ($50,000+/month)

At this level, every percentage point of AOV improvement compounds significantly. Invest in premium tools.

  • Full stack: Candy Rack (pre-purchase) + ReConvert (post-purchase) + LimeSpot (AI personalisation for large catalogs)
  • Add BOLD Upsell if on Shopify Plus with complex conditional funnel requirements
  • $100–$200/mo on upsell apps pays for itself if AOV improves even 8–10%

Bundle-First Brands (Supplements, Beauty, Homeware)

  • Anchor: Bundler ($9.99/mo) for Mix & Match bundles and volume discounts
  • Add EcomHeroes FBT for product page FBT upsells alongside bundle offers
  • Add ReConvert for post-purchase upsells on top of bundle orders

5 Upsell Mistakes Shopify Merchants Make

After working on 3,000+ Shopify store tasks, we see the same upsell mistakes repeatedly. Here is what to avoid.

Mistake 1: Too Many Widgets at Once

Installing upsell offers at every stage simultaneously, product page, cart, checkout, post-purchase, overwhelms customers and creates a cluttered experience. Start with one stage, measure its impact over 30 days, then add the next. Most stores see the biggest lift from either in-cart or post-purchase, not from running everything at once.

Mistake 2: Irrelevant Product Recommendations

An upsell needs a logical connection to what is already in the cart. "Because you are buying a yoga mat, how about this USB hub?" is a conversion killer. If you use a rule-based app, spend time setting up the right manual pairings. If your catalog has 200+ products, invest in an AI-powered tool so recommendations stay relevant as your range grows.

Mistake 3: Upselling to a Much Higher Price Point

A customer buying a $30 product is unlikely to add a $150 item on impulse. The general rule: your upsell should be no more than 25–40% of the original cart value. Accessories, warranties, and complementary items at a lower price point consistently outperform aggressive price-bump upsells.

Mistake 4: Never Testing on a Real Mobile Device

Over 70% of Shopify traffic is mobile. A popup that looks clean on desktop can completely break the mobile checkout experience. Always test on an actual device, not just Chrome's mobile emulator. Apps using Shopify App Blocks handle mobile responsiveness far more reliably than script-injection tools.

Mistake 5: Setting It Up Once and Never Revisiting

Your bestsellers change. Seasonal trends shift. Product pairings you configured six months ago may no longer be optimal. Schedule a monthly review of your top upsell widgets — check click-through rates, conversion rates, and whether the recommended products still make sense for your current catalog.

FAQ

What is the best free Shopify upsell app in 2026?

EcomHeroes Frequently Bought Together and Selleasy both offer genuinely functional free tiers for product page and cart upsells. EcomHeroes UrgencyBar is also free and adds pre-purchase urgency. Hextom and Bundler offer meaningful free plans too. For post-purchase specifically, CartHook is free up to 100 monthly orders.

What is the difference between upselling and cross-selling on Shopify?

Upselling encourages a customer to buy a higher-value version of what they are considering, a 500ml product instead of 250ml, or a premium plan instead of basic. Cross-selling recommends a complementary product, a phone case when buying a phone, or a charger when buying a laptop. Most Shopify upsell apps do both, though their naming conventions vary.

Do Shopify upsell apps slow down my store?

Apps built with Shopify's native App Blocks load asynchronously with minimal performance impact, EcomHeroes apps are built this way specifically for this reason. Older apps or those that inject scripts directly into theme files can affect page load times. Always check an app's Shopify performance badge before installing.

Can I use multiple upsell apps at the same time?

Yes, but carefully. The safest structure is one app per upsell stage, one for product page, one for cart, one for post-purchase. Running two apps at the same stage risks showing duplicate offers and creating a poor customer experience. Our recommended starter stack (EcomHeroes FBT + Selleasy + UrgencyBar) is tested to work together without conflicts.

How much can upselling actually increase my revenue?

Properly implemented upsells typically increase AOV by 10–30% for most Shopify stores. The range depends heavily on product type, price point, and how closely the upsell offer matches what the customer actually wants. Post-purchase upsells tend to have the highest individual conversion rate. Product page upsells have lower individual rates but maximum exposure volume.

What is Shopify Checkout Extensibility and why does it matter for upsell apps?

Checkout Extensibility is Shopify's framework for third-party apps to integrate with checkout without modifying checkout code directly. From August 2024, all Shopify Plus merchants are required to use Checkout Extensibility-compatible apps. If you are on Shopify Plus, verify that any upsell app you choose explicitly states Checkout Extensibility support before installing.

Which upsell app is best for Shopify Plus?

BOLD Upsell and ReConvert both offer deep Checkout Extensibility integration for Plus merchants. Candy Rack is a strong option for Plus merchants who prioritise a premium customer experience. EcomHeroes FBT and Selleasy both work on Shopify Plus for product page and cart stages.

How do I know if my upsell app is actually working?

Track your Average Order Value (AOV) before and after installing any upsell app this is the primary metric. Most apps include basic analytics dashboards. Also monitor upsell click-through rate (are customers engaging with the recommendations?) and upsell conversion rate (how many who click actually add the item). A healthy product page FBT CTR is 5–15%. Post-purchase upsell conversion typically runs 2–8% depending on offer and price point.

Final Thoughts

There is no single best Shopify upsell app only the right tool for your store's current stage, catalog size, and customer experience goals.

For most merchants, the highest-ROI starting point is the EcomHeroes stack: FBT on the product page, Urgency Bar to drive action, Shop Reviews to build trust, and Back in Stock to recover missed sales. This covers every major conversion touchpoint for zero to ten dollars a month and you can add Reconvert for post-purchase upsells once your order volume justifies it.

The stores that fail at upselling install too many apps at once, never measure what is working, and forget to update their product recommendations over time. The stores that succeed treat upselling as an ongoing optimization's practice not a one-time setup.

At EcomHeroes, we have built Shopify apps and supported 3,000+ merchant tasks across store design, development, and conversion optimizations'. If you have questions about the right upsell setup for your specific store, reach out, we will give you a straight answer.