Top Shopify Stores & Brands Using Shopify in 2026

Top Shopify Stores & Brands Using Shopify in 2026

Top Shopify Stores & Brands Using Shopify in 2026

Shopify continues to be the leading ecommerce platform for businesses of all sizes from startups to global enterprises. In 2026, hundreds of big brands rely on Shopify and Shopify Plus to manage their online stores efficiently, scale operations, and provide seamless shopping experiences.

In this article, we’ll explore 30+ of the most successful Shopify stores, including revenue, UX strategies, and Shopify plans. Whether you’re looking for inspiration for your Shopify store or want to learn from top-performing brands, this guide has you covered.

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Why These Brands Choose Shopify

Shopify has become the platform of choice for top brands because of its flexibility, scalability, and ease of use. Here’s why:

  • Scalable Architecture: Shopify Plus handles millions of transactions per month, making it perfect for large brands.

  • Subscription & Headless Models: Subscription-based products and headless commerce are easy to implement.

  • Optimized UX: Clean designs, fast loading speeds, and mobile-first layouts enhance customer experience.

  • SEO & Marketing Integration: Built-in SEO, marketing automation, and app integrations help brands grow faster.

Quick Comparison – Top Shopify Stores 2026

Brand Shopify Plan Estimated Revenue Founded Niche Key Features
Gymshark Shopify Plus $1.4B 2012 Fitness Apparel Subscription model, Headless CMS, Strong community engagement
Kylie Cosmetics Shopify Plus $29M 2015 Cosmetics Clean design, Recharge subscriptions, Global reach
Allbirds Shopify $100M+ 2016 Sustainable Footwear Minimalist UX, Sustainability storytelling, High-quality imagery
Huel Shopify $50M+ 2015 Nutrition & Meal Replacement Subscription model, International shipping, Clean design
Steve Madden Shopify Plus $20M+ 1990 Fashion Organized UX, Clear product categories
Bombas Shopify $20M+ 2013 Socks & Apparel Social mission, Subscription options, Interactive sock quiz
Taylor Swift Merch Shopify $10M+ 2006 Entertainment / Merch Seasonal collections, Interactive shopping, Event-based merchandising
Beardbrand Shopify $5M+ 2012 Grooming Subscription model, Community engagement, Multi-product line
Absolute Collagen Shopify $10M+ 2017 Beauty & Health Subscription options, Clean design, UK-focused market
Condor Cycles Shopify 2.0 $5M+ 1948 Cycling Premium UX, Product customization, High-speed performance
Rocket Dog Shopify $8M+ 1990s Footwear Trend-focused UX, Product imagery emphasis, Fashion-focused design
Lazy Oaf Shopify $3M+ 1998 Streetwear Bold visuals, 90s aesthetics, Shopify Plus
Tropic Skincare Shopify $12M+ 2007 Beauty Subscription model, Ambassador programs, Live shopping events
Cambridge Satchel Shopify $7M+ 2008 Accessories Handmade leather goods, Global shipping, Personalized products
SKKN by Kim Shopify $25M+ 2020 Skincare Minimalist design, Recharge subscriptions, Celebrity branding
Rebecca Minkoff Shopify Plus $15M+ 2001 Fashion Rewards program, High-quality visuals, Multi-category store
Triangl Shopify $5M+ 2012 Swimwear Minimalist design, Online-only brand, Strong product photography
Bremont Shopify $10M+ 2002 Luxury Watches Premium visuals, Story-driven UX, High-end product showcase
Victoria Beckham Shopify $20M+ 2008 Fashion & Beauty Video content, Photography, Multi-category layout
Haus Shopify $3M+ 2016 Furniture Photography-rich listings, UX navigation, Shopify Plus
Dr Squatch Shopify $15M+ 2012 Grooming Subscription model, Humorous branding, Interactive UX
Mattel Shopify Plus $50M+ 1945 Toys Multi-category store, UX tailored for kids & parents, Shopify Plus scalability
Nicce Shopify $5M+ 2012 Streetwear Minimalist design, Global reach, Community focus
Red Bull Shopify Plus $10M+ 1987 Beverages / Merch Event-based collections, Seasonal campaigns, Shopify Plus scalability
Wild Deodorant Shopify $5M+ 2020 Grooming Subscription model, Sustainability-focused, Easy UX
Oh Polly Shopify Plus $15M+ 2015 Fashion Trend-focused UX, Shopify Markets, International shipping

 

Detailed Brand Case Studies

Here’s a closer look at what makes these Shopify stores successful:

1. Gymshark

  • Shopify Plan: Shopify Plus

  • Revenue: $1.4B

  • Founded: 2012 by Ben Francis

  • Niche: Fitness Apparel

  • Key Features: Subscription model, headless CMS, strong community engagement

  • Lessons: Scalable UX + strong storytelling drives massive growth.

2. Kylie Cosmetics

  • Shopify Plan: Shopify Plus

  • Revenue: $29M

  • Founded: 2015 by Kylie Jenner

  • Niche: Cosmetics

  • Key Features: Clean design, Recharge subscriptions, global reach

  • Lessons: Celebrity branding + seamless Shopify UX = high conversions.

Kylie Cosmetics

3. Allbirds

  • Shopify Plan: Shopify

  • Revenue: $100M+

  • Founded: 2016

  • Niche: Sustainable footwear

  • Key Features: Minimalist UX, sustainability storytelling, high-quality product imagery

  • Lessons: Sustainability + UX storytelling improves customer loyalty.

Allbirds

4. Huel

  • Shopify Plan: Shopify

  • Revenue: $50M+

  • Founded: 2015

  • Niche: Nutrition & Meal Replacement

  • Key Features: Subscription model, international shipping, clean design

  • Lessons: Product subscriptions + UX simplicity increase repeat purchases.

5. Steve Madden

  • Shopify Plan: Shopify Plus

  • Revenue: $20M+

  • Founded: 1990

  • Niche: Fashion

  • Key Features: Organized UX, clear product categories

  • Lessons: Organized UX + clear collections boost sales.

Steve Madden

6. Bombas

  • Shopify Plan: Shopify

  • Revenue: $20M+

  • Founded: 2013

  • Niche: Socks & Apparel

  • Key Features: Social mission (buy one = donate one), subscription options, interactive sock quiz

  • Lessons: Social responsibility + tailored UX increases brand loyalty and conversions.

Bombas

7. Taylor Swift Merch

  • Shopify Plan: Shopify

  • Revenue: $10M+

  • Founded: 2006

  • Niche: Entertainment / Merch

  • Key Features: Seasonal collections, interactive shopping experience, event-based merchandising

  • Lessons: Engaging visuals + exclusive content drives fan-based traffic and sales.

8. Beardbrand

  • Shopify Plan: Shopify

  • Revenue: $5M+

  • Founded: 2012

  • Niche: Grooming

  • Key Features: Subscription model, community engagement, multi-product line (beard, hair, body)

  • Lessons: Community building + subscription UX increases recurring revenue.

Beardbrand

9. Absolute Collagen

  • Shopify Plan: Shopify

  • Revenue: $10M+

  • Founded: 2017

  • Niche: Beauty & Health

  • Key Features: Subscription options, clean design, UK-focused market

  • Lessons: Subscription + clean, easy UX boosts repeat purchases and retention.

Absolute Collagen

10. Condor Cycles

  • Shopify Plan: Shopify 2.0

  • Revenue: $5M+

  • Founded: 1948

  • Niche: Cycling

  • Key Features: Premium UX, product customization, high-speed performance

  • Lessons: Premium design + detailed product customization increases high-ticket sales.

Condor Cycles

11. Rocket Dog

  • Shopify Plan: Shopify

  • Revenue: $8M+

  • Founded: 1990s

  • Niche: Footwear

  • Key Features: Trend-focused UX, product imagery emphasis, fashion-focused design

  • Lessons: Fashion UX + imagery-driven storytelling drives brand recognition.

rocket dog

12. Lazy Oaf

  • Shopify Plan: Shopify

  • Revenue: $3M+

  • Founded: 1998

  • Niche: Streetwear

  • Key Features: Bold visuals, 90s-inspired aesthetics, Shopify Plus for scalability

  • Lessons: Unique visual identity + brand personality drives customer loyalty.

Lazy Oaf

13. Tropic Skincare

  • Shopify Plan: Shopify

  • Revenue: $12M+

  • Founded: 2007

  • Niche: Beauty

  • Key Features: Subscription model, ambassador programs, live shopping events

  • Lessons: Community engagement + subscription options increases recurring sales.

Tropic Skincare

14. Cambridge Satchel

  • Shopify Plan: Shopify

  • Revenue: $7M+

  • Founded: 2008

  • Niche: Accessories

  • Key Features: Handmade leather goods, global shipping, personalized products

  • Lessons: Product personalization + global UX increases high-value customer conversions.

15. SKKN by Kim

  • Shopify Plan: Shopify

  • Revenue: $25M+

  • Founded: 2020

  • Niche: Skincare

  • Key Features: Minimalist design, Recharge subscription integration, celebrity branding

  • Lessons: Clean UX + celebrity influence drives strong brand trust and sales.

16. Rebecca Minkoff

  • Shopify Plan: Shopify Plus

  • Revenue: $15M+

  • Founded: 2001

  • Niche: Fashion

  • Key Features: Rewards program, high-quality visuals, multi-category store

  • Lessons: Customer loyalty programs + UX design increases repeat purchases.

17. Triangl

  • Shopify Plan: Shopify

  • Revenue: $5M+

  • Founded: 2012

  • Niche: Swimwear

  • Key Features: Minimalist design, online-only brand, strong product photography

  • Lessons: Minimalism + online-first UX maximizes conversions.

18. Bremont

  • Shopify Plan: Shopify

  • Revenue: $10M+

  • Founded: 2002

  • Niche: Luxury Watches

  • Key Features: Premium visuals, story-driven UX, high-end product showcase

  • Lessons: Luxury storytelling + premium UX drives customer engagement and trust.

19. Victoria Beckham

  • Shopify Plan: Shopify

  • Revenue: $20M+

  • Founded: 2008

  • Niche: Fashion & Beauty

  • Key Features: Video content, photography, multi-category layout

  • Lessons: Sophisticated visual storytelling + product variety enhances brand authority.

20. Haus

  • Shopify Plan: Shopify

  • Revenue: $3M+

  • Founded: 2016

  • Niche: Furniture

  • Key Features: Photography-rich listings, UX-focused navigation, Shopify Plus scalability

  • Lessons: Visual storytelling + clean UX drives furniture sales online.

21. Dr Squatch

  • Shopify Plan: Shopify

  • Revenue: $15M+

  • Founded: 2012

  • Niche: Grooming

  • Key Features: Subscription model, humorous branding, interactive UX

  • Lessons: Fun branding + subscription UX encourages recurring purchases.

22. Mattel

  • Shopify Plan: Shopify Plus

  • Revenue: $50M+

  • Founded: 1945

  • Niche: Toys

  • Key Features: Multi-category store, UX tailored for kids and parents, Shopify Plus scalability

  • Lessons: Clear UX + multi-category navigation drives high-volume sales.

23. Nicce

  • Shopify Plan: Shopify

  • Revenue: $5M+

  • Founded: 2012

  • Niche: Streetwear

  • Key Features: Minimalist design, global reach, community focus

  • Lessons: Clean design + global UX enhances brand appeal.

24. Red Bull

  • Shopify Plan: Shopify Plus

  • Revenue: $10M+

  • Founded: 1987

  • Niche: Beverages / Merchandise

  • Key Features: Event-based collections, seasonal campaigns, Shopify Plus scalability

  • Lessons: Seasonal marketing + robust UX increases fan engagement.

25. Wild Deodorant

  • Shopify Plan: Shopify

  • Revenue: $5M+

  • Founded: 2020

  • Niche: Grooming

  • Key Features: Subscription model, sustainability-focused, easy-to-use UX

  • Lessons: Sustainable branding + subscription UX builds strong recurring sales.

26. Oh Polly

  • Shopify Plan: Shopify Plus

  • Revenue: $15M+

  • Founded: 2015

  • Niche: Fashion

  • Key Features: Trend-focused UX, Shopify Markets support, international shipping

  • Lessons: Trend awareness + global UX drives international conversions.

27. Bombas 

  • Shopify Plan: Shopify

  • Revenue: $20M+

  • Founded: 2013

  • Niche: Apparel

  • Key Features: Social mission, interactive product quiz, subscription options

  • Lessons: Social responsibility + tailored UX increases customer loyalty.

28. Taylor Swift Merch 

  • Shopify Plan: Shopify

  • Revenue: $10M+

  • Founded: 2006

  • Niche: Entertainment / Merch

  • Key Features: Seasonal collections, interactive shopping experience, event-based merchandising

  • Lessons: Fan engagement + exclusive content drives high traffic and sales.

29. Steve Madden 

  • Shopify Plan: Shopify Plus

  • Revenue: $20M+

  • Founded: 1990

  • Niche: Fashion

  • Key Features: Organized UX, clear product categories

  • Lessons: Organized UX + clear collections boosts sales.

30. Kylie Cosmetics 

  • Shopify Plan: Shopify Plus

  • Revenue: $29M

  • Founded: 2015

  • Niche: Cosmetics

  • Key Features: Clean design, Recharge subscriptions, global reach

  • Lessons: Celebrity branding + seamless Shopify UX = high conversions.

Key Lessons from Top Shopify Stores

  1. Subscription Models Drive Recurring Revenue

  2. Clean UX & High-Quality Imagery Boost Conversions

  3. Headless CMS for Scalability & Speed

  4. Personalization & Local Markets Improve Customer Experience

  5. Sustainability & Storytelling Build Brand Loyalty

FAQ – Shopify Stores & Brands

Q1: Which big brands use Shopify?

A: Gymshark, Kylie Cosmetics, Allbirds, Steve Madden, Bombas, Huel, Taylor Swift Merch, and many more.

Q2: What are examples of successful Shopify stores?

A: Successful shopify stores include Gymshark (fitness apparel), Allbirds (sustainable shoes), Kylie Cosmetics (beauty), and Steve Madden (fashion).

Q3: Which Shopify plan is best for large brands?

A: Shopify Plus is ideal for high-volume, enterprise-level stores, offering scalability, customization, and priority support.

Q4: Can Shopify handle subscription or high-volume stores?

A: Yes. Shopify supports subscription models via apps like Recharge, and Shopify Plus can handle millions of orders efficiently.

Q5: How do brands optimize Shopify UX for conversions?

A: Use clean navigation, high-quality product imagery, interactive features, storytelling, and mobile-first design.

Moving Your Brand to Shopify

Looking to grow your online business? Our Shopify experts can help:

  • Services: Migration, UX design, Shopify SEO, subscription integration

  • Why Us: Experienced Shopify developers, designers, and marketers

Contact our Shopify experts today to scale your ecommerce business.

 

Disclaimer:
All trademarks, logos, brand names, and website visuals mentioned in this article belong to their respective owners. They are used for informational and illustrative purposes only.

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